64% Up Budgets for Influencer Marketing
February 2, 2023
Original Article: Business of Apps It seems that 2023 is going to be a much bigger year for influencer marketing with 64% of brand marketers
Tag: Open Influence
Sustainability Meets Creator Marketing
December 6, 2022
Our planet is deteriorating; we see it every day, in the news, on social media, and in our own lives when we step outside. When
[REPORT] SUSTAINABILITY MEETS CREATOR MARKETING
November 8, 2022
Our planet is deteriorating; we see it every day, in the news, on social media, and in our own lives when we step outside. Enter
Creator Marketing Guide for Retail Brands
November 8, 2022
The retail industry is vast and encompasses many areas. The list goes on and on, from personal care to electronics to fashion products, which means
Going Viral: ASMR Edition
October 31, 2022
Social media is vast, yet some videos, audios, and challenges go viral in an instant. Some trends last the test of time and others vanish
How To Create An Unforgettable Hispanic Heritage Month Campaign
September 26, 2022
We are midway through September, and Hispanic Heritage Month has commenced! This is the time of year when Americans honor the history, culture, and contributions
[1-Pager] Financial Services and Creator Marketing
August 25, 2022
Finance-related social media content has never been more relevant, especially as inflation and recession fears rise. Yet, many financial services companies report struggling to engage
How to Stay on Top of Your Holiday Influencer Marketing Campaign
August 17, 2022
Like clockwork, brands prepare for the holiday season every year. It’s one of the most significant spending periods of the year and can account for
In Conversation With Maggie Reznikoff
August 12, 2022
Original article: Morning Lazziness Maggie Reznikoff– a key authority in the influencer space, Maggie oversees Open Influence’s Global Account Management team, leading client services and program execution across a broad