Winter is coming, and along with it comes holiday shopping, whether your family celebrates Christmas, Hanukkah, Kwanzaa, or Festivus for the rest of us. But
Despite how crazy 2025 has been and how lightning-fast the year has flown by, there is a lot to be thankful for this Thanksgiving. For
In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of
You just received the performance report for the last content initiative. The results? Lackluster. Sure, it drew a decent number of views and clicks. Some
Influencers’ influence has changed, and much negativity has sprung up around them, even leading to an anti-influencer movement. BW Confidential analyzes the shifts in influencer
CEO Neal Mohan Pledges to Continue Growing Its Creator Ecosystem When YouTube Co-Founder Jawed Karim uploaded the first-ever video to the platform in April 2005,
Influencer and boxer Jake Paul appears to be enjoying the surge of AI-generated videos featuring his likeness on social media platforms, even as many Hollywood stakeholders express
(Download the 2025 report) Get Ahead This Holiday Season with the 2025 Holiday Creator Marketing Playbook Holiday 2025 isn’t about whether people will shop—it’s about
In recent weeks, we’ve heard from top sports marketers what they’re doing to tap into the phenomenal growth in popularity of women’s sport and how they’re already
