By: Karim De Martino, SVP International Business Development, Open Influence For years, creators have been trying to understand a force that had already shaped their
By: Christa Zambardino, SVP – Head of East Coast Partnerships Throughout my career, I have been fortunate to learn from some of the most accomplished
By Aniam Garavito, Content Creator I’m Aniam, a New York-based creator behind @__aniam, where my husband Juan and I document our life in the city
By Sierra Moore, Senior Creative Director, Open Influence For years, the argument has been the same: the future of entertainment is social. That future has
After building a community of nearly 150,000 followers, I’ve learned that LinkedIn works best when you treat it as a living portfolio and a carefully
By: Alexandra Mathieu, Head of Creative Strategy, VP, Open Influence For years, the creator economy was defined by content. Followers. Views. Engagement. Brand deals. But
As a father of three, I’ve learned that back-to-school isn’t a shopping moment; it’s a life transition. The brands that win are the ones that
VidCon and Cannes Lions are increasingly competing for attention from the same Creator Economy teams, but the two events now appear to serve different market needs. VidCon 2025
For years, marketers believed growth came from bigger budgets, better media plans, or the latest technology. Today, the real advantage is different. It belongs to
