Welcome to Ad Age’s Influencer Marketing newsletter, featuring news gathered by Ad Age reporter Gillian Follett. Every week, we explore how brands are working with influencers
The creator economy and influencer marketing have grown rapidly over the past decade, spurring a host of agencies, platforms, and vendors catering to the space.
Key Points Influencers were heavily courted during the 2024 U.S. presidential election Prudent deal-facilitators like Open Influence closely monitored and educated their roster of content
Coegi and Open Influence created a campaign built from work with 150 niche influencers, generating more than 500 million impressions amplified by paid social and
Edelman took the Grand Prix for its work with Heineken and Edelman Canada received the President’s Award for its work with Haleon brand Advil. As part of The
With the U.S. presidential election just days away, some agencies have advised clients and creators to pause their content until after the election. Others are scaling back
New deals Gopuff, Truly and Poppi and Alix Earle: TikTok It girl Alix Earle’s “Alice in Wonderland”-themed Halloween party in Los Angeles was one of
At the rapid speed that influencer partnerships are formed, agencies are faced with vetting up to hundreds of thousands of creators for their clients to
As the National Basketball Association (NBA) opens another season, the league is expanding the way it works with creators to grow and popularize basketball. It’s
