Tag: Influencer marketing
Infographic – Influencer Marketing and the Customer Journey
August 28, 2018
Many marketers assume and categorize influencer marketing as an awareness tactic. Truth is, it can be as sophisticated as you want it to be. Here
Open Influence and Icicle Join Forces
August 13, 2018
Open Influence, a leading data-driven influencer marketing company, today announced a Preferred Regional Technology Partnership with Icicle Group, Hong Kong’s leading marketing solutions provider. The
How AI is Revolutionizing Influencer Marketing – The Ebook
August 9, 2018
As I proceed forward in writing my book on influencer marketing, The Business of Influence, I continue to be amazed at how widespread influencer marketing
Webinar: How AI is Revolutionizing Influencer Marketing
August 2, 2018
In this interactive session, social media expert Neal Schaffer will lead a conversation that will provide you with the deepest understanding of influencer marketing today.
Leveraging first-party data to guarantee influencer marketing success
August 1, 2018
Businesses need a lot of background data to launch a successful influencer marketing campaign. Just because influencers have a lot of social media followers doesn’t
How To Become An Influencer
July 27, 2018
The word influencer is so new that it is still flagged by spellcheck as a typo. What are these mythical creatures? We know that influencers are
The Power Middle: Meet @SamCiurdar
July 18, 2018
Sam Ciurdar is a father, a husband, a photographer and a filmmaker. He has worked for brands like Ancestry, John Hancock USA, and White Claw. Learn
Talking Performance Influencer Marketing on The 414
July 16, 2018
Performance Influencer Marketing : AI & Content DNA James Rostance from THE 414 speaks with Stevie Johnson, UK Head of Talent. Learn how Open Influence