Enter TikTok One, Changing the YouTube Shorts Count, and More
March 31, 2025
The month begins with a day to watch what you hear, read, and see, followed by World Autism Awareness Day and days to celebrate beer,
Tag: Influencer marketing
[REPORT] AI, Automation & the Future of Creator-Driven Social Commerce
March 20, 2025
Social commerce isn’t just evolving—it’s reshaping the way consumers discover, engage, and buy. With AI-driven personalization, creator-powered storytelling, and the rise of shoppable video, the
Instagram Partnership Ads, TikTok’s New Web Experience, Veo2 to YouTube Shorts, and More
March 5, 2025
March belongs to the women, as International Women’s Day falls on March 8, and the entire month is Women’s History Month. But don’t forget to
Didn’t Attend Creator Economy Live 2025? Open Influence Has You Covered
February 20, 2025
The Future of Creator Marketing: Key Takeaways from Creator Economy Live 2025 The creator economy is no longer just an emerging industry—it’s a dominant force
The Super Bowl is a Big Game for Creator Marketing, Too
February 20, 2025
A Look at Activations and Campaigns From Brands, Platforms, and Even the NFL Super Bowl Sunday is the biggest day of the year not only
Lessons for Brands From the TikTok Ban
January 24, 2025
Anyone involved in the creator marketing ecosystem will forever remember the weekend of Jan. 17 through 20, 2025. With TikTok facing a ban in the
Top Social Media Platforms Share Their 2024 Recaps, Instagram Trial Reels, YouTube Teams Up With CAA, and More
January 24, 2025
The top social media platforms have kicked off the year with their highly anticipated 2024 recap, showcasing the trends, features, and innovations that defined the
Black Creators to Follow in 2025: Leading the Charge in Beauty, Food, Fitness, Fashion, and Lifestyle
January 23, 2025
Black creators continue to lead the charge in shaping global culture, creating impactful content that resonates across industries and platforms. From beauty and fitness to
Open Influence Shares Its Creator Marketing Predictions for 2025
January 13, 2025
As we step into 2025, the creator marketing landscape continues to evolve, offering brands exciting opportunities to grow and connect with their audiences in new