While the holidays at the end of November are the most widely celebrated, the early stages of the month boast some key creator marketing moments, as well.
November is both Men’s Health Awareness Month and American Indian Heritage Month, and Americans also go to the polls on Election Day and remember those who served on Veterans’ Day.
But things really heat up once the Thanksgiving leftovers are put away, with Black Friday and Small Business Saturday signaling the start of the holiday shopping season.
Social Media Holidays to Mark on Your Calendar
- Nov. 1: First day of Men’s Health Awareness Month
- Nov. 1: First day of American Indian Heritage Month
- Nov. 1: All Saints Day
- Nov. 4: Election Day
- Nov. 8: Science, Technology, Engineering, and Medicine (STEM) Day
- Nov. 11: Veterans’ Day
- Nov. 13: World Kindness Day
- Nov. 19: International Men’s Day
- Nov. 27: Thanksgiving
- Nov. 28: Black Friday
- Nov. 29: Small Business Saturday
Social Media Platform Updates
TikTok
Create With AI
TikTok introduced two artificial intelligence-powered tools for creators at its TikTok U.S. Creator Summit event.
New editing tool Smart Split automatically clips, reframes, captions, and transcribes longer content into multiple short videos suitable for the platform.
The tool can automatically choose a video length, or creators can select a specific length, as well as choosing from a range of caption formatting options and reframing the content into vertical clips.
AI Outline helps creators structure their content by generating video titles, hashtags, hooks, and outlines after they input a prompt, or by selecting a highly searched topic in Creator Search Insights.
Finally, TikTok announced a revenue share update to our Subscription product, making it possible for creators to receive up to 90% of the profit payouts.
Destination Automation
TikTok introduced several updates geared toward helping advertisers on its platform automate processes and measure their outcomes.
The AI-powered Smart+ suite of tools was updated with a single performance advertising flow, where marketers can opt between full automation, partial automation, or going fully manual.
Targeting, budget, and creative can now be adjusted module-by-module, and split tests can be customized on a granular level.
New Symphony creative tools are being integrated within Smart+ to aid with the creation and optimization of performance content, and a new recommended creatives option lets advertisers choose from historical or Symphony generative AI videos based on TikTok’s predictions for the performance of their campaigns. Gen AI can be used to refine videos, such as by resizing them, refreshing the audio, translating, dubbing, or improving overall video and image quality.
Automated advertising solution GMV Max was updated to bring more creative insights and reporting to advertisers, with the new Creative Hub delivering more granular, streamlined and customizable reporting on performance across campaigns, products and creators.
As for measurement, TikTok’s Attribution Portfolio added new solutions, including third-party optimization via Google Analytics and assisted conversions, which help advertisers understand which last-click channels users convert in after being primed for purchase by TikTok.
Instacart Integration
Instacart became the first retail media partner to enable targeting and closed-loop measurement directly within TikTok Ads Manager following an integration that was made available to several advertisers in the consumer packaged goods category.
Those CPG brands will be able to refine their targeting through Instacart audience segments keyed on consumers with high purchase intent, enhance shoppable formats in TikTok Smart+ campaigns, and tap Instacart conversion data to measure daily campaign performance directly within TikTok Ads Manager.
Instacart is integrating purchase and grocery selection data directly into TikTok Ads Manager, including:
- Audience data: Consumers most likely to convert.
- Grocery selection data: Powers shoppable ad formats that connect TikTok users to specific Instacart product pages.
- Conversion data: Allows brands to assess and optimize performance with closed-loop measurement on purchases.
Other TikTok News
- TikTok launched a monthlong in-application experience to mark the release of The Life of a Showgirl, the newest album from Taylor Swift.
Creators Earn Their Rings
Instagram introduced Rings, a new set of awards for creators on its platform.
The company wrote in a blog post, “This award is for the creators who don’t just participate in culture but shift it, break through whatever barrier holds them back to realize their ambitions. Because every act of creativity, big or small, can lead to something great.”
The panel of judges who will decide the winners is made up of legendary creatives from around the world, and the rings those winners will receive were designed in partnership with Grace Wales Bonner, a leading voice in fashion and culture.
When a Rings winner posts a Story, an exclusive gold ring will surround their profile picture, and winners will also gain the ability to customize their profile backdrop color and put their own twist on the like button.
Instagram said the first group of Rings winners will be revealed soon.
Edit Stories With Meta AI
Meta AI, the personal assistant from Instagram parent Meta, can now be used to edit and restyle photos and videos in Instagram Stories.
Instagram said creators can edit their photos by clicking the restyle icon in the top tray and either:
- Choosing Add, Remove, or Change, and describing what they want to edit.
- Scrolling to select one of the preset effects above the prompt bar.
- Clicking on the browser icon in the bottom right for more preset effect options.
The process is the same for videos, at which point creators can select a preset effect.
Finally, creators can share the edits they made to their content via the Add Yours sticker, enabling other users to follow the same path.
Remember Sneaking Into R-Rated Movies?
Instagram said Teen Accounts for users under 18 will automatically be placed into a setting that only shows them content similar to what they would see in a PG-13 movie. Teens will not be able to opt out of this setting without parental permission.
For parents who don’t find this sufficient, the platform also introduced a new setting, Limited Content, that further restricts what teens can see and removes their ability to see, post, or receive comments.
Other Instagram News
- A new Watch History feature will let users see Reels that they have previously viewed.
- Stand-alone app Threads introduced Ghost Posts, which disappear from the platform after 24 hours. Replies to Ghost Posts go to the user’s messaging inbox, so only they can see who liked and replied to the posts.
- Threads also began testing Communities, dedicated spaces based on over 100 of the most popular topics on the platform.
- Meta AI now translates Instagram Reels in Hindi and Portuguese.
- Finally, users with Teen Accounts can change their Instagram app icon.
YouTube
Protecting Creators’ Likenesses From AI
Eligible creators in the YouTube Partner Program now have access to the platform’s likeness-detection technology, which identifies and manages AI-generated content featuring the faces or voices of those creators.
To activate the tool, creators can go to the Likeness tab, consent to data processing, and scan a QR code directing them to a web page for identity verification, at which point they need a photo ID and a brief selfie video.
Once the tool is activated, creators can view detected videos, submit removal requests, make copyright requests, or archive the videos.
Other YouTube News
- The new YouTube Activation Partners program gives agencies and brands access to trusted third-party partners with expertise in buying strategies and campaign management.
- YouTube introduced several updates to its television user interface, highlighted by QR codes that let viewers identify and shop for items in tagged videos, AI-powered upscaling, and improved search.
- The YouTube Culture and Trends team released new report “YouTube Shopping: The Evolving World of Shopping on YouTube,” which explores the convergence of creators, content, and communities in driving purchases.
- The platform rolled out a new feature that lets users set a time limit on their viewing of YouTube Shorts.
- YouTube is giving some previously terminated creators the chance to return to its platform and establish new channels.
- The Google-owned video platform shared a new report at helping brands determine the full value of their paid and organic video, via new data powered by Google AI.
- Finally, YouTube shared a guide to creating engaging podcast content, as well as a detailed look at two distinct paths tailored to different creator needs.
AI on the Board
Pinterest is beefing up its boards with AI-powered updates aimed at personalizing users’ experience on its platform.
New tabs will include:
- Make It Yours will recommend products and content to help users bring their inspirations to life on fashion boards and some home decor boards.
- For all other board categories, More Ideas will provide recommended related Pins.
- And All Saves will be the destination for users’ previously saved Pins.
Pinterest is also testing Styled for You in the U.S. and Canada, creating dynamic, AI-powered collages from fashion Pins users have saved to their boards and enabling them to mix-and-match different fashion apparel and accessories to create and shop fresh outfits.
Other Pinterest News
- Pinterest is giving its users more control over whether they see more or less gen AI content on the platform.
- The company shared its three-step playbook for Black Friday and Cyber Monday.
Snapchat
Putting the Chat Back in Snapchat
Snapchat is looking to differentiate itself from algorithm-populated feeds on other social platforms by focusing on chat.
The company teamed up with MAGNA Media Trials to study why chat has become the most valuable space for brands, finding that 86% of social media users in the U.S. are open to getting messages from brands on apps such as Snapchat and Meta’s Messenger.
Snapchat added that brands can be a part of conversations that already feel trusted and personal via its Sponsored Snaps ad offering.
The company said a study by Kantar found that roughly 85% of Snapchatters feel that Sponsored Snaps are “relevant to me” and “fit in with my habits on the platform.”
Snapchat added that when users fully engage with a Sponsored Snap by opening to the full-screen ad, it has seen 2.3x more lift in unaided brand awareness, 1.4x more lift in ad awareness, and 1.8x more lift in purchase intent than other social platforms.
Imagination
Imagine Lens, Snapchat’s first Open Prompt Image Generation Lens, is available to all users in the U.S., with Canada, the U.K., and Australia up next.
The feature lets Snapchatters type in their idea to generate a lens that can be shared within and outside of Snapchat.
Woo Hoo
Snapchat announced an integration with flexible, open-source e-commerce solution WooCommerce.
For merchants on WooCommerce:
- They can quickly build dynamic, shoppable ads right inside Snapchat Ads Manager once their accounts on the two platforms are connected.
- Their entire product catalog is synched with Ads Manager in one click.
- Access to the Snap Pixel and Conversions API gives them more accurate data for smarter ad targeting and optimization.
Other Snapchat News
Snapchat made several announcements at its Lens Fest 2025 event.
The platform marked the release of role-playing game The Outer Worlds 2 with an augmented reality lens that can scan the moon and transform it into Moon Man, the game’s mascot.
And the company shared research on the beauty sector, women’s sports, and how independent ad agencies can help their e-commerce clients succeed on the platform.
Meta
Personalization Via AI
Starting Dec. 16, content and ad recommendations on Meta’s family of platforms will be personalized based on users’ interactions with its gen AI features.
Meta reminded users that they can adjust the content and ads that are delivered to them at any time via its feed controls and tools such as Ad Preferences.
AI Means Business
Meta is introducing new AI-powered agents for businesses, describing them as, “a turnkey sales concierge and AI agent designed to help you engage, convert, and build lasting relationships with your customers in the AI era.”
Businesses can add these agents to their e-commerce sites in order to help drive sales growth, and setup takes mere minutes, as the agent earns from existing social posts, ad campaigns, and the website.
There is no cost, and the Business AI agent is active 24 hours per day, seven days per week.
The company said that in the coming months, it will unify the configuration and management of the agents so that a single agent can represent a brand and interact with customers across Meta’s apps and the brand’s website.
More details on Meta’s AI developments for businesses can be found here.
Other Meta News
- The stand-alone Messenger desktop apps for Windows and Mac will be shuttered Dec. 15.
- Meta detailed new ways for parents to help keep their teens safe as they interact with its AI offerings.
Relevant Reels
Facebook updated its recommendations engine to more quickly understand users’ interests and serve them Reels that are more relevant to them.
The platform also rolled out friend bubbles that show people Reels and Feed posts that were liked by their friends, as well as AI-powered suggestions on some Reels to suggest similar content.
Other Facebook News
- Facebook introduced a feature that surfaces photos and videos and suggests edits and collages, with those suggestions only shown to the user.
X
Eyeing a New Handle?
X Premium subscribers can now request and purchase inactive usernames following the platform’s launch of a marketplace for handles, with some available free-of-charge, while others may run anywhere from $2,500 to “over seven figures.”
The platform defined Priority handles as those that include full names, multi-word phrases, or alphanumeric combinations, sharing as examples @GabrielJones, @PizzaEater, and @ParadoxAI.
Meanwhile, Rare handles are those that include short, generic, or culturally significant names, such as @Pizza, @Tom, and @One. These will only be offered through public drops and direct, pre-priced, invitation-only purchases.
X Premium subscribers can join a waitlist here.
Other X News
- X is experimenting with ways to help users confirm the authenticity of content, including adding information to profiles such as the country where the account is based.
- The platform is adding a setting to its Following feed that lets users see either everything from accounts they follow, or just highlights.
- An integration with Singular’s X Advanced SAN gives advertisers access to more accurate, quicker, and deeper insights on their iOS campaigns.
- Drafts are now synced on all devices for iOS and web users, with Android to follow soon.
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