Cynopsis Best of the Best Awards finalists were announced today. Open Influence, a leading influencer marketing agency in Los Angeles and worldwide, is pleased to report that we have not one, not two, but three nominations.
- Best Use of an Influencer (Convos with CEOs / Target)
- Best Diversity Awareness (Convos with CEOs / Target)
- Best Branded Campaign for a Digital Platform (Old The Movie)
Convos with CEOs ft. Hallease – Target X YouTube X Open Influence
Target chose digital storyteller, Hallease, to create a brand new series of five videos called “Conversations with CEOs.” The series featured the unique entrepreneurial stories of the founders behind products featured at Target. Each YouTube video featured an interview with the founders of brands like Black Girl Sunscreen, Beauty Bakerie, Bellen’s More Than Peach, and more.
Universal + Open Influence – Old Movie Influencer Marketing Campaign
Universal leveraged content creators to drive pre-release awareness around M. Night Shyamalan’s newest film, “Old,” and incentivize audiences to go back to the theaters after nearly two years of shuttered theaters, and at-home movie viewing. Check out the campaign highlights here.
You can see why these campaigns won in categories for best use of an influencer in a campaign, best diversity campaign, and best branded campaign for a digital platform.
The Cynopsis Best of the Best Awards
The Cynopsis Best of the Best Awards salute excellence in national TV programming, marketing campaigns, people, tech, and more. They acknowledge outstanding achievements across platforms. Overall, they recognize merit in social good, social justice, kids programming, and work-from-home initiatives.
Winning a Cynopsis trophy is an acknowledgment from your peers – and from the leading B2B digital publication in our industry — that your work has risen to the top in entertaining and enriching a broad audience.
This could be you next year. Want to work with us? Contact us today.