Brand Safety has moved from a secondary concern to a board-level priority as creator marketing shifts from experimentation to enterprise infrastructure. According to CreatorIQ’s research, 98%
Every February, brands treat the Super Bowl like marketing’s Mount Everest. A single moment promises huge reach and buzz. But in today’s feed-first world, reach
Whitelisting and creator-originated paid media are increasingly positioned as the performance layer of the Creator Economy. By allowing brands to run ads directly through a
Alex Dahan, a fierce innovator with a passion for problem-solving, co-founded Open Influence in 2011. Alex has always had an entrepreneurial spirit which is what
Butts lifting, butts walking, butts getting ready to rock—whatever the task, Levi’s has their back. “Backstory” marks the denim brand’s return to the Super Bowl
TikTok’s long-running U.S. ownership saga is finally over, but for advertisers and brands, the uncertainty hasn’t disappeared. It has simply changed shape. After years of regulatory standoffs,
As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at
Open Influence, a global creator marketing agency, today announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating a proven leader and client strategist
In the Pitch Room Horizon Next was selected as Empire Today’s media agency of record. Mower was named Chervon’s creative and strategy agency of record.
