Creator Marketing During an Election Cycle
September 17, 2024
What to Do, What to Avoid, and How to Prepare Election years present special challenges in the creator marketing sector, particularly in the fourth quarter,
Category: News
TikTok Spotlight, Instagram Photo Dumps, and YouTube Gets Tighter With Shopify
September 4, 2024
The temperatures are starting to drop, the leaves are starting to fall, the footballs are starting to fly, and school is back in session. Fall
How Creators Are Integrating Brands Into Long-Form Content
May 2, 2024
In recent weeks, Open Influence has examined how some creators have embraced high-production techniques and begun to pivot to longer-form videos. On the flip side,
Navigating the TikTok Conundrum: Ban or Sale, and What it Means for Creators and Brands
April 29, 2024
As the chatter surrounding the “TikTok Ban” continues to dominate headlines, it’s crucial to dissect the nuances of the situation beyond sensationalism. Contrary to popular
TikTok Star Creators, YouTube Shorts Remix Tool, and More
March 1, 2024
Women get some much-deserved love in March, with Women’s History Month kicking off March 1, joined by International Women’s Day March 8. Raise a pint
Generation Alpha: Marketing to the Children of Millennials and COVID-19
February 5, 2024
People born from 2010 on are the first fully digital generation. They are mostly the children of millennials. They have spent large chunks of their
Social Platforms Share 2023 Highlights
January 10, 2024
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays A new year in the creator marketing world brings new challenges,
A Quick Guide to Always-On Creator Marketing, Plus 2024’s Key Social Media Holidays
December 21, 2023
Creator marketing campaigns tied to holidays, product launches, and other special events are key for brands, as well-executed content promoting those events helps lead to
What Will the Next Year Bring for Brands, Influencers, and Platforms?
December 12, 2023
The prediction game is always a tough one to play. After all, who would have thought at this time in 2022 that 2023 would be