The Super Bowl is a Big Game for Creator Marketing, Too
February 20, 2025
A Look at Activations and Campaigns From Brands, Platforms, and Even the NFL Super Bowl Sunday is the biggest day of the year not only
Category: News
Lessons for Brands From the TikTok Ban
January 24, 2025
Anyone involved in the creator marketing ecosystem will forever remember the weekend of Jan. 17 through 20, 2025. With TikTok facing a ban in the
Top Social Media Platforms Share Their 2024 Recaps, Instagram Trial Reels, YouTube Teams Up With CAA, and More
January 24, 2025
The top social media platforms have kicked off the year with their highly anticipated 2024 recap, showcasing the trends, features, and innovations that defined the
Black Creators to Follow in 2025: Leading the Charge in Beauty, Food, Fitness, Fashion, and Lifestyle
January 23, 2025
Black creators continue to lead the charge in shaping global culture, creating impactful content that resonates across industries and platforms. From beauty and fitness to
Open Influence Shares Its Creator Marketing Predictions for 2025
January 13, 2025
As we step into 2025, the creator marketing landscape continues to evolve, offering brands exciting opportunities to grow and connect with their audiences in new
Long-Form High-Quality TikTok, YouTube Brings Brands and Creators Together, and More
December 11, 2024
While December is Christmas season for some, Hanukkah season for some, Kwanzaa season for some, and even Festivus for the rest of us, it is
How to Find the Perfect Food Influencer for Your Brand
November 14, 2024
How to Find the Perfect Food Influencer for Your Brand: A Complete Guide for Marketers Food influencer marketing has proven to be one of the
Uber and Open Influence Win OMMA Award for Best Automotive Campaign
October 11, 2024
We are beyond proud to announce that Open Influence, in partnership with Uber, has won the Best Automotive Campaign award at this year’s OMMA Awards.
Creator Marketing During an Election Cycle
September 17, 2024
What to Do, What to Avoid, and How to Prepare Election years present special challenges in the creator marketing sector, particularly in the fourth quarter,