As the Easter Bunny hops around while enjoying the lovely spring weather, marketers have other days to keep an eye on once they survive their April Fools’ pranks.
April’s calendar includes days revolving around health, beer, siblings, pets, books, and pretzels. And of course, there’s Earth Day April 22, since none of the aforementioned things would exist without our planet.
Social Media Holidays to Mark on Your Calendar
- April 1: April Fools’ Day
- April 2: World Autism Awareness Day
- April 5: Easter
- April 7: World Health Day
- April 7: National Beer Day
- April 10: National Siblings Day
- April 11: National Pet Day
- April 22: Earth Day
- April 23: World Book Day
- April 26: National Pretzel Day
Social Media Platform Updates
TikTok
New Ad Solutions Unveiled
TikTok introduced several new “high-impact” ad solutions at its IAB NewFronts presentation.
Premium ad format Logo Takeover allows advertisers to co-brand with TikTok and make a first impression when users open the application.
Sequential ad format Prime Time lets brands show a series of ads at specific times, such as during tentpole moments, live events, or periods of high engagement. Up to three ads are delivered within a designated 15-minute window.
The platform combined its TopView and TopFeed high-visibility placements with TopReach, a single buy aimed at maximizing advertisers’ reach by giving them the first spot users see when they open the app (TopView) and the first in-feed ad spot in For You (TopFeed).
Finally, Pulse Mentions and Pulse Tastemakers were added to the TikTok Pulse suite.
Pulse Moments places brands’ ads adjacent to moments when people are already talking about them and their category, while Pulse Tastemakers enables them to align their ads with their choice of eligible creators.
Enforcement Updates
TikTok is targeting repeat offenders with its updated system for account enforcement.
The company said creators found its system confusing to navigate, particularly those who unknowingly committed violations, adding that repeat offenders tend to follow patterns that make them easier to track.
Under the new system, a user who posts content that violates TikTok’s community guidelines will be issued a strike when the content is removed, and if that user reaches the threshold of strikes for a specific feature or policy, which differ, they will be permanently banned. Strikes expire after 90 days.
New features will be added to the app’s Safety Center, including an Account Status page where users can view the standing of their account, and a Report Records page where they can see the status of reports they filed about other accounts.
Finally, creators will be notified if they are on the verge of having their account permanently removed.
Other TikTok News
- The company revealed The Discover List 2026, its annual list of 50 creators to watch from across the globe in five categories: Educators, Foodies, Icons, Innovators, and Originators.
- Music discovery experience Play Full Song lets Apple Music users play full-length tracks that they discover on TikTok.
Reeling In Shoppers
Instagram is giving creators more ways to make their Reels shoppable.
Before sharing a Reel, creators will see an Add Product option in the Share sheet, where they can paste product URLs, including affiliate links, to specific items, or search and tag a product from a brand’s catalog.
Products must be part of the business’ existing commerce catalog on Meta.
Up to 30 individual items (not collections) can be added to a single Reel, and viewers can tap to shop and go directly to the seller’s app or mobile site to complete the transaction.
Content with product tags will also appear in Partnership Ads Hub, helping boost the creator’s visibility to brands.
Next up, according to Instagram, will be new affiliate opportunities with Amazon and Shopee directly within the platform.
Updates to Edits
Several updates were announced for stand-alone video creation app Edits:
- 11 new effects were added, including Amplify and Clone Slide.
- New customizable effects for overlays include Outer Glow and Pulse.
- The first tab on the Edits app, Ideas, is a single destination for previously saved audio, Reels, and stickers.
- Selected words can be auto-highlighted in captions.
- Freeze Frame lets creators enhance transitions, deepen storytelling, or highlight specific moments.
- A curated recommendations tab helps creators quickly find sound effects.
- Finally, a new voiceover teleprompter displays the video’s script on-screen.
Other Instagram News
- Instagram is expanding access to creator tools for public accounts, including insights, scheduled posts, trial Reels, channels, and Instagram Live.
- Users can now tap the screen to pause Reels.
YouTube
Howdy, Partner
BrandConnect is now centralized platform YouTube Creator Partnerships, and the Google-owned video platform detailed several new initiatives aimed at fostering partnerships between brands and creators at its IAB NewFronts presentation.
YouTube Creator Partnerships is now integrated directly into YouTube Studio for creators, and Google Ads and Display & Video 360 for advertisers, and it uses Google’s Gemini AI assistant to help brands find the right creators for their efforts.
Advertisers can build a list of creators who appear to be the best fit and send inquiries to several of them simultaneously.
Creator Partnerships Boost, previously known as Partnership Ads, lets brands convert authentic creator content into high-performing assets on short-form video product Shorts and in-stream through AI-powered ad solutions including Demand Gen, Video Reach, and Video View campaigns.
On the measurement front, Brand Lift, Search Lift, and Conversion Lift studies give brands validated results and help creators secure more partnerships.
Other YouTube News
- The platform expanded its likeness detection technology to a pilot group of government officials, journalists, and political candidates.
- YouTube was named as a Preferred Platform for FIFA World Cup 2026.
Promote a Pin
Pinterest introduced Promote a Pin, a new way for people and businesses to boost their content on the platform with the aim of expanding reach, connecting with audiences, and driving results.
The company said Promote a Pin is easier to use than boosting methods from other platforms, and it taps proprietary, state-of-the-art, multimodal AI Taste Graph to show Pins to users who are most likely to convert.
Other Pinterest News
- According to the recently released Pinterest Spring Trend Report 2026, changing moods is in, while changing one’s self is out.
- Pinterest debuted premium connected TV series Bring My Pinterest to Life, with the six episodes matching Pinterest users with expert creators for real-life transformations.
- Finally, the platform released its Pinterest Parenting Trend Report 2026.
Snapchat
The Snappys Awards Show
Comedian and Snap Star Matt Friend will host the platform’s first ever flagship awards show, The Snappys Awards Show, at Snapchat’s headquarters in Santa Monica, Calif., March 31.
Snap Stars in categories such as entertainment, comedy, music, sports, and beauty will be honored for their efforts in creative excellence, cultural impact, and community building.
DJ Khaled will receive a Lifetime Achievement Award for his lasting cultural impact and influence as a creator, artist, and entrepreneur.
The complete list of nominees is available here.
Other Snapchat News
- Users created nearly 2 trillion Snaps in 2025, which the company broke down to 38.5 billion per week, 5.5 billion daily. 3.8 million per minute, or 63,000 per second.
Meta
Product Discovery Through Creators, With Help From AI
Meta made several announcements at ShopTalk 2026 regarding new ways for creators to recommend products and for shoppers to use AI to discover new products, learn more about them, and buy them.
Creators in 22 countries can now create shoppable moments by sharing products from a brand’s catalog or product links directly in Reels.
Meta is testing a new AI experience that allows people to see more of the information they need to make a purchase after clicking an ad or visiting a website from Facebook or Instagram, surfacing reviews, brand details, discounts, and product recommendations.
When the purchase decision is final, a new checkout experience helps users complete the process with a single tap, starting with PayPal and Stripe, with Adyen and Shopify to be added soon.
The company began testing product set optimization, enabling retail media networks to choose which products are promoted and receive detailed product level reporting on their campaigns.
Finally, Meta’s Product Showcase feature was extended to Reels and Stories and is now available for app optimization campaigns.
AI … Tell Me a Story
Meta used its IAB Newfronts presentation to detail new ways to connect through storytelling via its platforms.
Reels Trending Ads added new content lineups surrounding major cultural events such as Fashion Week, Formula One races, Black Friday, and National Football League games.
The Partnership Ads Hub was redesigned and tools and insights were improved in Instagram’s Creator Marketplace to help brands evaluate their partnerships with creators, manage creator content across Facebook and Instagram, and turn top organic posts into paid campaigns.
The company is exploring advanced generative AI video and translation features, including video voiceover and user-generated-content-style videos with avatars, in order to help brands scale video production.
Meta is also testing new tools that will enable advertisers to automatically create immersive products videos from their catalogs.
Finally, new catalog product video designs are being tested for Instagram Reels that will enable Meta’s ads system to choose the best video layout for each product.
Other Meta News
- The company is changing the definition of click-through attribution for website and in-store conversions to exclusively include link clicks.
On the Fast Track
Facebook unveiled the Creator Fast Track program with the aim of giving creators guaranteed monetization opportunities and increased content reach to spark their growth and success on the platform.
Creators who are part of the program can earn $1,000 per month if they have at least 100,000 followers on Instagram, TikTok, or YouTube, or $3,000 per month if they have more than 1 million followers on at least one of those platforms.
Immediate access to Facebook Content Monetization is also granted to those creators.
Other Facebook News
- Facebook updated its content guidelines to more clearly define what kind of content is classified as original, encourage high-quality content production, and improve what is shown in recommendations.
Focus on Creators and Video
LinkedIn introduced several initiatives aimed at boosting B2B marketing via creators and video.
The professional network’s new Top Voices 360 initiative lets brands partner with creators such as Meghana Dhar, Corporate Natalie, Ramit Sethi, Aishwarya Srinivasan, Steven Bartlett, Cat Goetze, Bernard Marr, and Candace Nelson, starting with an exclusive editorial show supported by BrandLink ads, with the option to extend the campaign to other activities like co-branded posts and industry event appearances.
Advertisers can extend the impact of live, publisher-hosted events such as Forbes Under 30 Summit or WSJ Future of Everything by bundling BrandLink and Event Ads into a single sponsorship.
Pre-roil video ads can be run adjacent to premium content from over 50 global publishers.
BrandLink campaigns with publishers are now available as a self‑serve option in Campaign Manager to select advertisers, and LinkedIn is adding Stripe as a payment option.
Finally, brands can now purchase connected TV ads either through Campaign Manager or programmatically via The Trade Desk.
Keeping It Real
The professional network shared details on its efforts to support authentic content and conversation on the platform.
Actions it has taken or is taking include:
- Actively limiting the reach of inauthentic activity, including engagement pods and automated comments, via technology and human review. Groups exhibiting the behavior typical of engagement pods are being removed, while individuals are issued warnings.
- Expanding verifications in order to build trust at scale. Workplace verification is now mandatory for members with added recruiter job titles, the verified badge on jobs was made more visible, and page verification was enabled for all companies with Premium Company Page subscriptions.
LinkedIn also detailed similar actions it is taking with its feed:
- Recycled and click-drives posts are being deprioritized.
- The platform is testing an Interest Picker during its signup process to immediately deliver relevant content to new members.
- Its ranking system now uses larger sequence models, known as Generative Recommenders, augmented with large language models.
X
All Formats Welcome
X added expanded aspect ratio support for video and image ads, enabling advertisers to repurpose their best-performing creative from other platforms without having to reformat, crop, or rebuild their assets.
The platform formerly known as Twitter now supports aspect ratios of 4:5 (1,440 pixels by 1,800 pixels) and 2:3 (1,080 x 1,620).
Other X News
- Creators can now use a Paid Partnership label to disclose when their content is paid for or incentivized by a third party, eliminating the need to add “ad” or “sponsored” to the copy.
- Creator Subscriptions 2.0 features updates including Exclusive Threads, which allows creators to lock any posts in a thread for subscribers only; new sharable subscription cards; refreshed paywalls; subscriber-only content appearing in the main profile feed; and a new Subscriptions Dashboard. A complete guide is available here.
More Dynamic Product Ads
Reddit announced several new tools aimed at bolstering its Dynamic Product Ads.
Collection Ads enable brands to combine a lifestyle hero image with stoppable product tiles in a single carousel.
And Reddit is testing unique Community and Deal overlays. Community overlays indicate products that are already resonating on the platform, while Deal overlays automatically spotlight discounts and sale pricing.
Other Reddit News
Reddit detailed several ways that it is helping its users determine whether accounts are humans or bots.
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