This guide to influencer marketing from Open Influence provides explainers of key terminology used in the industry, as well as the differences and overlaps between creators and influencers.
The influencer marketing landscape has shifted dramatically in recent years. Where once the focus was on big-name celebrities and massive follower counts, some of today’s most impactful campaigns are led by smaller creators—micro influencers and nano influencers.
In this guide, we’ll compare TikTok Shop vs Amazon vs Instagram Shop to help you understand which platform best fits your brand’s social commerce strategy—and why the most successful brands use all three.
(Download the 2025 report) Get Ahead This Holiday Season with the 2025 Holiday Creator Marketing Playbook Holiday 2025 isn’t about whether people will shop—it’s about
Gen Z is more than the “next big consumer group.” They’re cultural architects, reshaping the way brands communicate, create, and earn relevance online. This generation—born
LinkedIn is no longer just a digital résumé board or a place for job seekers and recruiters—it’s evolved into a dynamic ecosystem for professional content, community building, and influence. This transformation has positioned LinkedIn as one of the most powerful channels for both B2B influencer marketing and select B2C campaigns.
October ends with a day dominated by costumes and candy, but there are other key dates throughout the month for brands and creators to note.
(Download the 2025 Trend Report) Creators have become today’s travel agents, tour guides, and cultural translators—transforming how people plan, book, and experience trips. From inspiring
Labor Day, the unofficial end of summer, arrives at the earliest possible date to kick off September, but aside from welcoming the fall (which actually
