Influencer marketing isn’t one-size-fits-all. From product gifting to fully paid collaborations, brands today have a wide spectrum of options for partnering with creators. But as influencer strategies
July starts off with a bang, courtesy of Independence Day fireworks. In addition to celebrating the birthday of the U.S. with barbecues and ballgames, the
After a packed week of AI and creator talk surs la Croisette, let’s break down some of the top takeaways from this year’s Cannes. First
With Cannes Lions 2025 underway this week, creators are showing up in a bigger way than years prior — through expansion of the creator awards
(Download the 2025 Trend Report) Discovery is the new storefront—and creators are the new salesforce. As the path to purchase stretches across platforms and screens,
Why Everyone’s Moving to the Substack App As creators look to diversify their income streams and reduce reliance on the algorithm-driven platforms where the bulk
June is loaded with social media moments, from Father’s Day, to Juneteenth, to the official beginning of summer. And for brands looking to dig even
While we must wait until the end of the month for the unofficial beginning of summer, Memorial Day weekend, the month of May is still
(Download the 2025 Trend Report) Trust is the cornerstone of healthcare—and it’s never been more fragile. As patients turn away from traditional institutions and toward
