Trends Report: The State of Small Business Influencer Marketing
December 21, 2020
The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019,
Category: Instagram
A Look Back at the Evolution of the Story Format
December 15, 2020
The concept of Stories has come really far since Snapchat first launched in 2011. This platform started out as a simple idea: to send photos
Influencer Marketing for Highly Regulated Industries
December 9, 2020
To whom it may concern… That is the question. There are products, services, and entire industries that raise concern for many people. A sample list
The Future of Social Commerce Is Now: What Is In Store For Brands
November 20, 2020
Instagram influencer marketing recently announced its first home screen edit in years: the addition of a Shops tab. The goal of this addition is to
Does Influencer Marketing Work For Healthcare Brands?
November 13, 2020
In its early days, influencer marketing was quickly adopted by the beauty, fashion, technology, and CPG industries. But marketers quickly discovered they could harness the
The Role of Social Media and Influencer Marketing in the 2020 U.S. Elections
October 30, 2020
This year we have heard it all. From the United Nations call to creatives to help spread information during the initial stages of the COVID
The Effectiveness of Pets in Influencer Marketing
October 14, 2020
People love animals. It will come as no surprise, that animal and pet-themed social media content has been a staple across platforms from the onset
Does Social Media Affect Our Mental Health? What Social Platforms are Doing to Combat these Growing Challenges
October 9, 2020
Social media is an incredible tool for human connection, but this doesn’t mean that users always have positive experiences on these platforms. Studies have found
Instagram’s 10th Birthday Announcement: All The Latest Updates and Features
October 6, 2020
Ten years ago, Instagram went live on the App Store. In the first few months after its launch, the platform was filled with heavily filtered
