Paris 2024: The Most Social Olympic Games to Date?
August 12, 2024
The Maturing of TikTok, Relaxed IOC Guidelines Were Key Factors The 2024 Summer Olympic Games in Paris have concluded and, while the stage rightfully belongs
Category: Agency
The Role of Influencers in Social Commerce & Lower-Funnel Marketing
August 6, 2024
How Creators Fit Into the Conversion Stage of Social Commerce Defining the Terms Before examining the role of influencers in social commerce and lower-funnel marketing,
TikTok’s Take on Shazam, New YouTube Shorts Tools & More Social Media Updates
July 31, 2024
August is heavy on high temperatures but light on major holidays, with last-minute back-to-school shopping and anticipation of Labor Day weekend sales top of mind.
[AdAge] 7 Influencer Marketing Trends to Watch in the Second Half of 2024
July 19, 2024
In the ever-evolving influencer marketing industry, it’s difficult to anticipate what trends will shape influencer campaigns and strategies even just a month from now, let alone
[Digiday] Prioritizing Growth, Influencer Marketing Firm CreatorIQ Taps a Software Exec to be its Next CEO
July 11, 2024
Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the
TikTok Is On an Out of Phone: Mission, While Instagram Looks to Inspire Creators
July 2, 2024
Fire up the grills and (carefully, please) light those fireworks as we wish the U.S. a happy birthday on Independence Day July 4. July 17
Influencers Cannes Do – First Ever Lions Creators Program Debuts at Cannes Lions International Festival of Creativity
June 25, 2024
Creators and influencers are no strangers to the Boulevard de la Croisette along the shore of the Mediterranean in Cannes, France, during the annual Cannes
Don’t Give Up on the Ghost – Snapchat’s Role in Creator Marketing
June 18, 2024
Platforms like Instagram, TikTok, YouTube and Facebook are staples in influencer marketing campaigns, but there is an underutilized social media application out there, with an
[Digiday] Why Influencer Agencies Are Drawing Attention at Cannes Lions
June 17, 2024
Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping