Despite how crazy 2025 has been and how lightning-fast the year has flown by, there is a lot to be thankful for this Thanksgiving. For
In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of
You just received the performance report for the last content initiative. The results? Lackluster. Sure, it drew a decent number of views and clicks. Some
Influencers’ influence has changed, and much negativity has sprung up around them, even leading to an anti-influencer movement. BW Confidential analyzes the shifts in influencer
A makeup illusionist, a photography project, and an innovative DJ are among the winners of Instagram’s inaugural Rings awards. The award, whose recipients were announced
Influencer and boxer Jake Paul appears to be enjoying the surge of AI-generated videos featuring his likeness on social media platforms, even as many Hollywood stakeholders express
In recent weeks, we’ve heard from top sports marketers what they’re doing to tap into the phenomenal growth in popularity of women’s sport and how they’re already
While a clear-cut song of the summer never materialized this year, “The Summer I Turned Pretty” has unequivocally emerged as the defining TV series of summer 2025.
Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with
