Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping
Growing up gay in Texas was a complex experience. The pressure to fit into cultural and societal boxes made coming out a scary concept, even
With the rise of virtual influencers and generative artificial intelligence content creeping into the influencer world, it can get complicated for influencer agencies to navigate
Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic influencers has sparked
TikTok last week deepened its menu of AI-powered advertising tech with the launch of Symphony, a suite of tools that includes a video generator, ads
Growing up in a household where the aroma of Chinese cuisine mingled with the sounds of Chinglish (a very interesting blend of Chinese and English,
TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for making videos more than one
TikTok Shop has seen strong beauty sales since it launched. BW Confidential explores how brands can harness this new channel and how the platform is
European influencer marketing agencies are making their way to the U.S., entering with new leadership as they vie for an edge in talent and technology.
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