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The Audience

  • Travel, LGBTQ +
  • Male and Female
  • Ages 21-34
  • US

The Strategy

In order to reach prospective first time travelers to Vegas, we contracted travel, lifestyle and LGBTQ+ influencers from designated cities in the United States & Canada to highlight culinary, sports and entertainment experiences.


In all aspects of this campaign except influencer count, we over-delivered on our original guarantees. This was due to our choice of influencers, who had high impression ratios and engagement rates, and influencers wanting to share added value content. The highest over-delivery was in impressions, which we exceeded by 176%.