It’s October. Fall is in full swing, and so are all the latest trends.
With holidays fast approaching, be sure to secure a good marketing campaign with creators. Check out our latest report: Planning A Successful Creator Holiday Campaign.
If you want to lean into the holidays that happen this month, look at planning your content around a few of these special October days.
October Social Media Holidays You Need To Know About
1 – International Coffee Day
3 – National Techies Day
4 – National Taco Day
5 – World Teachers Day
7 – World Smile Day
10 – World Mental Health Day
16 – Bosses Day
20 – Get to Know Your Customers Day
24 – United Nations Day
30 – Checklist Day
31 – Halloween
3 Brands That Stay On Trend
Trends may come and go, but if a brand participates while a trend is still hot, they could become top of mind, cutting through all that digital noise. These bold acts of innovation put brands at the center of the cultural conversation, thus increasing customer loyalty, brand recognition, and ultimately purchasing decision rates.
Here are three top examples from our recent brand campaigns that acted bold and tapped into some innovative ideas.
Pop-Tarts Nostalgic Throwback
View this post on Instagram
Comment section:
“There was a time when my mom was ON THE HUNT for frosted grape pop-tarts. Our dentist ended up being the person who told her where to find them, haha”
Makeup Inspired by Favorite Pandora Genre Stations
@madeyewlooklex Makeup inspired by some of my favorite @Pandora Genre Stations! Rock on, Decibel! Link in my bio to listen #pandorapartner #pandoramusic ♬ original sound – Madeyewlook
Comment section:
“my favorite station is 1 but my favorite design is the second one you look like a celestial goddess”
“🥰🥰🥰🥰🥰 Absolutely love the moods!!!! Great representation 🥰🥰🥰”
Helpful College Hacks You Didn’t Know You Needed on TikTok for Glad
@thebeekid Helpful college hacks you didn’t know you needed! ⭐️ ft. @gladproducts #ad #collegeadvice#greenscreen ♬ Ghibli-style nostalgic waltz – MaSssuguMusic
Comment section:
“stop… these are actually really good hacks 🤩”
“Saving this knowing I’m not going to college for 3 more years”
“Genius! 🥰”
Platform Updates
Now for platform updates.
BeReal has been rapidly growing, and it didn’t take long for other platforms to replicate its features. First, Instagram hopped on with the Candid Challenge, and now it’s TikTok’s turn.
TikTok
TikTok Now has its very own tab in the app and gives users 3 minutes to upload using both the front and back camera.
Much like BeReal, it sends a notification at a random point in the day to participate in order to see what your friends are up to.
How is this different?
TikTok implemented a video option. You can either upload a 10-second video or a static photo.
As explained by TikTok:
“Making possible deeper connection and entertainment in a fun format, TikTok Now invites you and your friends to capture what you’re doing in the moment using your device’s front and back camera. You’ll receive a daily prompt to capture a 10-second video or a static photo to easily share what you’re up to.”
Snapchat
Much like Instagram, Snapchat is adding new Question Stickers for Stories.
Additionally, with the newest iPhone update (iOS 16), Snapchat is making it easier for users to enter the app with a Lockscreen Widget. This will make it easier to receive notifications and even enter the app straight from your home screen.
Last but not least, Snapchat is currently rolling out its desktop version of the app to further connectivity.
Snapchat for Web would let users send messages and conduct voice calls and video chats.
YouTube
YouTube influencer marketing has been the recent buzz in the creator ecosystem after announcing how they will support the next wave of creative entrepreneurs.
The main takeaway: YouTube is rolling out a new monetization program for Shorts creators.
According to YouTube:
“Starting in early 2023, Shorts-focused creators can apply to the YouTube Partner Program by meeting a threshold of 1,000 subscribers and 10 million Shorts views over 90 days. These new partners will enjoy all the benefits our program offers, including the various ways to make money like ads on long-form and Fan Funding.”
The revenue sharing on YouTube Shorts ads will be a 45% split, different to the usual YouTube Partner Program revenue share, which allocates 55% of overall ad revenue to creators.
Marketers are predicting there could start to be a shift away from TikTok to YouTube Shorts, because of the bigger financial opportunities for creators.
Meta
There’s a new ad type rolling out for Facebook and Instagram called Collaborative Ads. This ad type will help restaurants and grocery stores.
According to Meta:
“57% of grocery shoppers want to be able to purchase products directly on the site where they discover them, and of the global shoppers that make purchases online, 22% currently use a grocery delivery service.
To run ads, your retail partner will share a catalog segment with you. You’ll need to review and accept the terms and conditions via the notification in your account. Make sure that you are using a Collaborative Ads ad account or create a new ad account that you’ll only use with Collaborative Ads. If you are using a non-Collaborative Ads ad account, you can either convert that account or switch to an existing Collaborative Ads ad account that’s dedicated to your retailer partner.”
Wendy’s is one of the first brands to take advantage of this new Facebook influencer marketing ad feature, specifically the local delivery option. They created a marketing campaign targeting consumers that showed interest in their products on Grubhub.
“Collaborative Ads have helped us unlock the ability to directly optimize and measure conversions from our delivery consumers. As we continue to grow our presence in the digital space, opportunities like Collaborative Ads are where we are looking to activate, as it allows us to strengthen our partnerships with our delivery providers, as well as our consumer.” – Kristin Tormey, Manager, Social Media & Gaming, The Wendy’s Company
If you haven’t already, take advantage of the other features, like shopping tags.
Tagging products on Instagram helps attract more customers and makes the shopping process seamless.
Discover how you can use our creator marketing agency skills and new platform features to showcase your brand with ease. Work with us today!
