Will Creator Marketing Surge on LinkedIn in 2024?
December 4, 2023
Creator marketing is heading for a surge on another social networking platform in 2024, but that platform isn’t a newcomer: It launched in 2003, well
Why Brands Should Be Paying Attention to the Rise of Social SEO
November 17, 2023
Introduction The internet is haunted by the ghosts of search engines past—AltaVista, Ask Jeeves, Excite, and Lycos come to mind. Yahoo became the early king
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays
November 3, 2023
The trick-or-treaters have stopped ringing the doorbell, the leaves have changed colors and fallen off the trees, and planning for Thanksgiving dinner is underway. Planning
The Rise of the Granfluencers: Older Creators Are Making Their Presence Felt
October 25, 2023
The popular narrative is that social media is the domain of younger generations. Indeed, think tank Pew Research Center supports that theory, finding that most
Behind the Trend: How the Roman Empire Became a TikTok Sensation
October 11, 2023
Social media is constantly evolving, and some challenges, memes, and videos go viral instantly. Some social media trends stick around for the long haul, while
The Release of the Forbes Top Creators 2023 List Provides Further Validation
September 28, 2023
Creators have continued to expand their influence, moving from the individual social media posts of the early creator economy days to opportunities in entertainment and
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays
September 27, 2023
School is back in session, Hispanic Heritage Month is nearing its midway point, and people are starting to overthink their Halloween costumes. And if that
2023 Subaru Crosstrek Wilderness Introduction Campaign Makes the Cut
September 22, 2023
Open Influence is proud to announce that we are a finalist in the Influencer Campaign category under the Excellence in Online Advertising section for the
Spotlighting Hispanic Creators During Hispanic Heritage Month and Beyond
September 20, 2023
Hispanic Heritage Month is a celebration that honors and recognizes the Hispanic community’s influence and celebrates the rich culture of approximately 67.7 million people in