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I'm a Creator

What Can Marketers Learn From Barbie’s Massive Marketing Campaign?

August 2, 2023

We are currently living in a Barbie World. Everywhere we look—whether scrolling on our For You pages, going shopping, or just out living our lives—the

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What Creators Need to Know About the Ongoing SAG-AFTRA Strike

July 28, 2023

The Screen Actors Guild-American Federation of Television and Radio Artists, which represents roughly 160,000 movie and television actors, joined the Writers Guild of America on

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TikTok creator marketing launches

Can the Platform Follow the Path Blazed by Twitter, Instagram Threads?

July 25, 2023

Summer is generally a quiet time when it comes to news from social platforms, with employees taking advantage of their vacation days, and the dearth

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creator marketing trends on socials

Stay up to Date on the Latest Trends, Platform Updates, and Social Media Holidays part 1

July 24, 2023

Summertime is officially here, and the best creator marketing campaigns right now are reflecting the sunny, fun-filled season. For brand marketers, the summer marks the

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Celebrate World Emoji Day with a Trip into Emoji History

July 17, 2023

Today is World Emoji Day: Did you know that World Emoji Day is on July 17th because that is the date shown on the calendar

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Creator marketing and canon events

What is a Canon Event? And Why is it Inescapable on Your For You Page?

July 7, 2023

Social media is constantly evolving, and some videos, audios, and challenges go viral overnight. Some social media trends stick around for the long run and become

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Will Instagram’s New App Be a Twitter Killer?

July 6, 2023

This is an update to a post that originally went live June 1. The worst-kept secret in social media became a reality with Instagram’s July

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AI and creator marketing

The Creative Process Revolution: When Artificial Intelligence Meets Creator Marketing

June 30, 2023

 AI and the Creator Economy AI is trending immensely now because of the development of generative AI and the mass exploration of all its capabilities.

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Its Culture & Trends Report Details Divergent Formats, New Tools, Generative AI

June 28, 2023

TikTok and Instagram are not the only platform players in the creator economy game, as YouTube was a force before those two were even established,

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