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As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the

As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the

Creator marketing is heading for a surge on another social networking platform in 2024, but that platform isn’t a newcomer: It launched in 2003, well

Introduction The internet is haunted by the ghosts of search engines past—AltaVista, Ask Jeeves, Excite, and Lycos come to mind. Yahoo became the early king

The trick-or-treaters have stopped ringing the doorbell, the leaves have changed colors and fallen off the trees, and planning for Thanksgiving dinner is underway. Planning

The popular narrative is that social media is the domain of younger generations. Indeed, think tank Pew Research Center supports that theory, finding that most

Social media is constantly evolving, and some challenges, memes, and videos go viral instantly. Some social media trends stick around for the long haul, while

Creators have continued to expand their influence, moving from the individual social media posts of the early creator economy days to opportunities in entertainment and

School is back in session, Hispanic Heritage Month is nearing its midway point, and people are starting to overthink their Halloween costumes. And if that

Open Influence is proud to announce that we are a finalist in the Influencer Campaign category under the Excellence in Online Advertising section for the