Introduction Imagine your favorite TikTok dancer gracing a Times Square billboard, or that hilarious food vlogger hosting a primetime cooking show. Social media isn’t the
Creator marketing campaigns tied to holidays, product launches, and other special events are key for brands, as well-executed content promoting those events helps lead to
The prediction game is always a tough one to play. After all, who would have thought at this time in 2022 that 2023 would be
As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the
Creator marketing is heading for a surge on another social networking platform in 2024, but that platform isn’t a newcomer: It launched in 2003, well
Introduction The internet is haunted by the ghosts of search engines past—AltaVista, Ask Jeeves, Excite, and Lycos come to mind. Yahoo became the early king
The trick-or-treaters have stopped ringing the doorbell, the leaves have changed colors and fallen off the trees, and planning for Thanksgiving dinner is underway. Planning
The popular narrative is that social media is the domain of younger generations. Indeed, think tank Pew Research Center supports that theory, finding that most
Social media is constantly evolving, and some challenges, memes, and videos go viral instantly. Some social media trends stick around for the long haul, while
