The Hottest Platform Feature Announcements
July 23, 2019
VidCon is famous for throngs of screaming teens gathered around internet superstars – but it’s also where some of the biggest platforms come to announce
Author: Open Influence
Instagram Influencer Marketing Expands “No Likes” Test to 7 Countries
July 19, 2019
Instagram, one of the first and most prominent platforms in the influencer marketing space, is testing hiding Like counts and video views in 7 countries:
Influencer Marketing Evolution Through Online Video
July 18, 2019
VidCon, the online video convention held in Anaheim, CA every year, celebrated its ten-year anniversary last year celebrating the industry of all things online video.
Edelman 2019 Trust Barometer – Brand Trust Down, Influencer Trust Up
July 11, 2019
Under a sunny French sky, Edelman unveiled the results of its annual Trust Barometer Special Report during the 65th Cannes Festival of Creativity. Their study
Open Influence discusses the latest in influencer marketing on Talking Points podcast
June 26, 2019
Our CEO Eric Dahan and Regional Account Manager Maggie Reznikoff sat down for the latest episode of Talking Points, a podcast by Influence Weekly. In
Influencer Marketing Is Topic De Jour at 2019 Cannes Lions
June 21, 2019
CANNES – The 65th annual Cannes Lions Festival of Creativity is gently winding down to a close, and what a year it’s been! Some of
Social Media Week LA – Key Takeaways for Influencer Marketing
June 17, 2019
Social Media Week LA, which took place on June 12th and 13th at the Broad Stage in Santa Monica, assembled over 200 thought leaders from
Influencer Marketing Trends to Heat Up Your Summer Campaigns
June 10, 2019
It’s hard to believe, but the first day of summer is only two weeks away. A time of change, freedom from the past, and celebrating
Fresh From Instagram – Promote Native Influencer Content As In-Feed Ads
June 5, 2019
This past Tuesday, Instagram announced a new sponsored content option that will allow brands to promote native posts from creators as advertisements, making it easier