As influencer marketing solidifies itself as a dominant force in advertising, organizations have begun better tracking its scope and forecasting its future. Among a wealth
Social media platforms are an ever-changing ecosystem, and one of the biggest trends in 2019 is the reduction in emphasis on “vanity metrics” like Likes
Open Influence is proud to announce we are a finalist for the 2019 OMMA Awards, which recognizes excellence in creativity and marketing each year. But
Are you sitting on the fence when it comes to IGTV? Well there’s no better time to jump off than right now. Tech sleuth Jane
Thanks to digital technology, the boundaries between nations, cultures, & communities are rapidly eroding. But even in the global melting pot, brands must navigate our
Inc. magazine today revealed that Open Influence is once again on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.
As a platform-agnostic influencer marketing company, we understand that each app – whether it’s Facebook, TikTok, Snapchat, etc – brings to the table their own
Watch time: 4 mins. Believe it or not, some people are still surprised to learn social media influencers hire representation like traditional talent. But not
Watch time: 2 mins. Facebook is testing suppressing likes and views on Instagram. How this change will this affect the behavior of users, brands and marketers?
