[Report] Creator Marketing in the Food Industry
August 22, 2022
One thing is clear — food makes the world go round offline and online. From drool-worthy treats to awe-inspiring gastronomy, food retail was destined for
Author: Open Influence
What is BeReal, and How Do Brands Use it?
August 19, 2022
The app BeReal has spiked dramatically in popularity this summer, making it the number one app on the Apple App Store. But what is it
How to Stay on Top of Your Holiday Influencer Marketing Campaign
August 17, 2022
Like clockwork, brands prepare for the holiday season every year. It’s one of the most significant spending periods of the year and can account for
BeReal wants close connections. Can it stay that way forever?
August 12, 2022
Original Article: protocol When Protocol wrote about BeReal in March, the photo-sharing app was just starting to enter the American mainstream. Now, the app is
In Conversation With Maggie Reznikoff
August 12, 2022
Original article: Morning Lazziness Maggie Reznikoff– a key authority in the influencer space, Maggie oversees Open Influence’s Global Account Management team, leading client services and program execution across a broad
The Future of Brand & Content Marketing
August 9, 2022
The Media Buying & Marketing Innovation Summit in Los Angeles was a 3-day event that brought together the Brand Innovators community. Thought leaders from various
5 Top Digital Creators on Instagram and TikTok
August 2, 2022
There are multiple reasons why brands find value in partnering with creators. Some of them include their ability to expand reach on social media, create
[1-Pager] Talent Relations in Creator Marketing
July 29, 2022
In the same ways that talent agents and managers represent talent, we at Open Influence represent the brands and are the match-makers. We exist to
How to Use Influencer Video Marketing to Grow Your Brand
July 26, 2022
Over the last decade, savvy marketers have realized the growing importance of incorporating emerging trends – even if that means breaking all patterns. Both video