Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns.
However, the rise of synthetic influencers has sparked concern among human influencers, who fear that these digital competitors will erode their income from brands.
The spotlight on deepfakes featuring real-life influencer Ariel Marie promoting GetDirty wipes on social media drew attention to the impact of synthetic content. Marie’s consented doppelgänger, created by deepfake ads platform Arcads, showcased the potential of this technology to disrupt influencer marketing.
