We are beyond proud to announce that Open Influence, in partnership with Uber, has won the Best Automotive Campaign award at this year’s OMMA Awards. This prestigious event, held at NYC’s Cutting Room, celebrates the best in online marketing, media, and advertising. The evening highlighted some of the most innovative and creative campaigns from the past year, and we’re honored to be recognized among them.
Our winning entry, the Uber Comfort Electric campaign, targeted discerning audiences across Millennials, Gen X, and Gen Z in both the US and Canada. The campaign’s goal was to raise awareness and drive adoption of Uber Comfort Electric—an eco-friendly, premium rideshare service offering riders a luxurious experience with top-rated drivers.
The campaign delivered impressive results, generating over 1.6 million views and 361,000 engagements across TikTok. One standout post even went viral, garnering over 57 million views. In total, we produced 72 social media assets, including paid ads and B-Roll footage, positioning Uber as a leader in luxury, sustainability, and social consciousness.
This recognition at the OMMA Awards is a testament to the power of innovative creator marketing and the seamless collaboration between Uber and Open Influence. We are incredibly proud of the work our team and partners have done to push the boundaries of what’s possible in the automotive and rideshare space.
For a complete list of OMMA Awards winners, visit here.
About the OMMA Awards:
Now in their 20th year, the OMMA Awards honor the best in Online Media, Marketing, and Advertising. With 55 categories spanning two key sections—Excellence in Online Advertising and Excellence in Media & Marketing—the OMMA Awards recognize outstanding achievements across every facet of the digital advertising industry. Whether by channel, industry sector, or medium, the OMMA Awards cover every corner of the rapidly evolving world of digital marketing, celebrating creative innovation and marketing excellence year after year.
