
[AdAge] Inside the Bag Charm Craze—Everything to Know About Labubus and ‘Charm-ification’
Labubus are the hot new accessory for purses and bags, but they’re just one example of the larger bag charm trend captivating Gen Z consumers. (TikTok)

Labubus are the hot new accessory for purses and bags, but they’re just one example of the larger bag charm trend captivating Gen Z consumers. (TikTok)

After a packed week of AI and creator talk surs la Croisette, let’s break down some of the top takeaways from this year’s Cannes. First

Why Everyone’s Moving to the Substack App As creators look to diversify their income streams and reduce reliance on the algorithm-driven platforms where the bulk

While we must wait until the end of the month for the unofficial beginning of summer, Memorial Day weekend, the month of May is still

Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase — but agencies will have to

With the U.S. presidential race approaching its most competitive stage, influencers are likely to provide more election content to potential voters, but agencies will need

Morgan Riddle has a busy week ahead of her. As she gets ready to attend her third U.S. Open, the influencer has already hosted a

The Olympics in marketing is a little like the Super Bowl, but it only comes around every four years. A lot of brands are counting

In the ever-evolving influencer marketing industry, it’s difficult to anticipate what trends will shape influencer campaigns and strategies even just a month from now, let alone