Influencer Marketing for Highly Regulated Industries
December 9, 2020
To whom it may concern… That is the question. There are products, services, and entire industries that raise concern for many people. A sample list
Tag: social media marketing
We Are a Winner: The Drum Awards, Social Purpose
November 24, 2020
We have some news to share! Our campaign #InMyScrubs, which was implemented in collaboration with Scout Lab and Jump 450 Media, has won The Drum
The Effectiveness of Pets in Influencer Marketing
October 14, 2020
People love animals. It will come as no surprise, that animal and pet-themed social media content has been a staple across platforms from the onset
How to Plan a Successful Influencer Marketing Holiday Campaign
October 6, 2020
In this new reality, it is not exactly an easy time to look ahead and plan for the future, but it is more important than
How To Reach Millennials Through Influencer Marketing
September 11, 2020
In a 2013 Time article, Gen X author Joel Stein famously branded Millennials as the “Me Me Me generation” filled with “entitled narcissists who still
Micro-Learning Through Influencer Marketing: How Brands Can Tap into this Growing Trend
August 28, 2020
When you create and share something valuable, the Internet rewards you. If you can do it in under a minute and in an engaging way
How Social Media Influences Brand Storytelling
August 24, 2020
What Influencers Can Teach Us About Storytelling In The Digital Age Humans are storytellers at heart. Highly-social beings, we use stories to share our experiences
Reaching Gen Z Through Influencer Marketing
August 21, 2020
Understanding Gen Z: What Framed The Most Educated Generation To truly understand Gen Z, we must first understand the environment they grew up in. Gen
Behind Authenticity: The Real Art of Influence
July 1, 2020
Mark Twain would have broken Twitter with his iconic one-liner: “The reports of my death are greatly exaggerated.” Amid the springtime lockdowns, a wave of