Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term. NEW YORK: In
With the U.S. presidential race approaching its most competitive stage, influencers are likely to provide more election content to potential voters, but agencies will need
Morgan Riddle has a busy week ahead of her. As she gets ready to attend her third U.S. Open, the influencer has already hosted a
Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the
The Cannes Lions International Festival of Creativity is over for 2024. The Drum asks attendees what they got out of it. After five days of
Blockboard’s sponsorship of Digiday’s Cannes coverage and the inclusion of this year’s Digiday+ Media Buying Briefing, which is usually only accessible to paying subscribers, is
The Super Bowl is often one of the biggest cultural moments of the year, with advertisers paying up to $7 million to air a spot.
The prediction game is always a tough one to play. After all, who would have thought at this time in 2022 that 2023 would be
The holiday shopping season is often referred to as retail’s Super Bowl, with the National Retail Federation estimating that November and December have accounted for 19 percent
