Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping
The prediction game is always a tough one to play. After all, who would have thought at this time in 2022 that 2023 would be
The popular narrative is that social media is the domain of younger generations. Indeed, think tank Pew Research Center supports that theory, finding that most
Social media is constantly evolving, and some videos, memes, and challenges go viral instantly. Some trends stick around for the long run and become users’
Open Influence took over iconic venue Mr. Brainwash Art Museum in Beverly Hills, Calif., April 4 for Open Creators 2023, an invite-only, external-facing event dedicated
We’re moving from surviving to thriving in our 2022 post-COVID world. Trends have come and gone, and some have stayed. As an influencer agency headquartered
Original Article: FreightWaves Over the past few decades, e-commerce has grown from a puddle to a lake to a sprawling ocean. In 2000, the U.S.
Live shopping fuels a sense of community that you can’t get with a static post. Not only are shoppers having direct interactions with store owners
The foundation of the success of influencer marketing is the power of human connection. Influencers have the ability to connect audiences to brands on an
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