The venue is familiar, but Advertising Week New York continues to evolve its programming to draw in CMOs and cater to rising interest in topics
The month of October closes with its most popular holiday, but brands and creators have plenty of other key dates to keep them busy before
Usage in perpetuity is among the most consequential and contested terms in creator marketing contracts. Under a perpetual license, a brand pays a creator once
After the runaway success of creator-led films this year, Hollywood is hungry for creators and is looking to gobble up more and more of their IP. But
The 2026 FIFA World Cup has exposed two competing approaches to brand marketing. Some companies have built creator-led campaigns around the tournament, turning matches into
New York doesn’t ease you in. It starts at full volume and stays there. Between client dinners in the West Village, morning meetings in Midtown,
The Annual Gathering Has Come a Long Way From Its Birth in 2010 By David Cohen, Industry Expert, Editor, and Writer Creators have always been
Lipton is testing a new way to do creator marketing without building big in-house social teams. After a two-year global trial, the tea brand is
People told Jairo Orozco his whole life that he was funny and should do something about it. One day he did. He went online, started
