
[AdWeek] Creatives React: Levi’s Keeps It Classy With All-Butts Super Bowl Ad
Butts lifting, butts walking, butts getting ready to rock—whatever the task, Levi’s has their back. “Backstory” marks the denim brand’s return to the Super Bowl

Butts lifting, butts walking, butts getting ready to rock—whatever the task, Levi’s has their back. “Backstory” marks the denim brand’s return to the Super Bowl

Open Influence announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating an eight-year company veteran into a top leadership position at the Los Angeles-based

As the calendar resets, many social media users will look to reset their mental and physical health on International Mind-Body Wellness Day Jan. 3. The

This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad

This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad

The uneasy standoff between the perils and promise of AI is a central theme in our creativity predictions for 2026. Among the dozens of top

This time, the pivot to video hits differently. News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm

This story is part of Ad Age’s 2026 Business Forecast, showcasing industry outlooks, predictions and trends to watch as the year unfolds. These stories are available to Ad

The creator economy hit a defining moment in 2025. The sector reached a quarter-trillion dollars globally, with U.S. influencer marketing budgets climbing to $37 billion, cementing