In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of
You just received the performance report for the last content initiative. The results? Lackluster. Sure, it drew a decent number of views and clicks. Some
Influencers’ influence has changed, and much negativity has sprung up around them, even leading to an anti-influencer movement. BW Confidential analyzes the shifts in influencer
CEO Neal Mohan Pledges to Continue Growing Its Creator Ecosystem When YouTube Co-Founder Jawed Karim uploaded the first-ever video to the platform in April 2005,
Influencer and boxer Jake Paul appears to be enjoying the surge of AI-generated videos featuring his likeness on social media platforms, even as many Hollywood stakeholders express
(Download the 2025 report) Get Ahead This Holiday Season with the 2025 Holiday Creator Marketing Playbook Holiday 2025 isn’t about whether people will shop—it’s about
In recent weeks, we’ve heard from top sports marketers what they’re doing to tap into the phenomenal growth in popularity of women’s sport and how they’re already
Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with
(Download the 2025 Trend Report) Creators have become today’s travel agents, tour guides, and cultural translators—transforming how people plan, book, and experience trips. From inspiring
