The Super Bowl is a Big Game for Creator Marketing, Too
February 20, 2025
A Look at Activations and Campaigns From Brands, Platforms, and Even the NFL Super Bowl Sunday is the biggest day of the year not only
Tag: Influencer marketing
Lessons for Brands From the TikTok Ban
January 24, 2025
Anyone involved in the creator marketing ecosystem will forever remember the weekend of Jan. 17 through 20, 2025. With TikTok facing a ban in the
Top Social Media Platforms Share Their 2024 Recaps, Instagram Trial Reels, YouTube Teams Up With CAA, and More
January 24, 2025
The top social media platforms have kicked off the year with their highly anticipated 2024 recap, showcasing the trends, features, and innovations that defined the
Black Creators to Follow in 2025: Leading the Charge in Beauty, Food, Fitness, Fashion, and Lifestyle
January 23, 2025
Black creators continue to lead the charge in shaping global culture, creating impactful content that resonates across industries and platforms. From beauty and fitness to
Open Influence Shares Its Creator Marketing Predictions for 2025
January 13, 2025
As we step into 2025, the creator marketing landscape continues to evolve, offering brands exciting opportunities to grow and connect with their audiences in new
[MediaPost] Rewind 2024, Fast-Forward To 2025: How Creators Are Shaping Our Culture
December 19, 2024
This was the year when creator marketing took center stage, becoming the driving force behind the moments that shaped our culture. Brands leaned heavily on
[eMarketer] The Influencer Marketing Agency Ecosystem 2024: Agencies Turn to Consolidation and Expansion as Sector Grows Up
December 16, 2024
The creator economy and influencer marketing have grown rapidly over the past decade, spurring a host of agencies, platforms, and vendors catering to the space.
[CampaignUS] The clock’s Ticking for TikTok — but Not Influencers
December 12, 2024
The looming U.S. TikTok ban “feels like a defeat” for influencers, but creator marketing agencies predict a “resilient” recovery following short-term disruption. Influencers operating across
Long-Form High-Quality TikTok, YouTube Brings Brands and Creators Together, and More
December 11, 2024
While December is Christmas season for some, Hanukkah season for some, Kwanzaa season for some, and even Festivus for the rest of us, it is