What Will the Next Year Bring for Brands, Influencers, and Platforms?
December 12, 2023
The prediction game is always a tough one to play. After all, who would have thought at this time in 2022 that 2023 would be
Tag: Influencer marketing
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays
December 4, 2023
As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the
Will Creator Marketing Surge on LinkedIn in 2024?
December 4, 2023
Creator marketing is heading for a surge on another social networking platform in 2024, but that platform isn’t a newcomer: It launched in 2003, well
[Total Retail] 10 Tips for Optimizing Creator Marketing This Holiday Season
November 28, 2023
The holiday shopping season is often referred to as retail’s Super Bowl, with the National Retail Federation estimating that November and December have accounted for 19 percent
[AdAge] How Brands Can Attract Gen Z With Influencer Marketing
November 28, 2023
TikTok has solidified its reputation as a highly effective platform for creator marketing. However, for many brands, activating a successful, on-trend campaign on the platform
Why Brands Should Be Paying Attention to the Rise of Social SEO
November 17, 2023
Introduction The internet is haunted by the ghosts of search engines past—AltaVista, Ask Jeeves, Excite, and Lycos come to mind. Yahoo became the early king
[REPORT] Elevate your Brand with B2B Creator Marketing
November 8, 2023
B2B buyers trust their peers, executives in the field, and creators with experience in the industry, and creator marketing helps build that trust. B2B buyers
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays
November 3, 2023
The trick-or-treaters have stopped ringing the doorbell, the leaves have changed colors and fallen off the trees, and planning for Thanksgiving dinner is underway. Planning
The Rise of the Granfluencers: Older Creators Are Making Their Presence Felt
October 25, 2023
The popular narrative is that social media is the domain of younger generations. Indeed, think tank Pew Research Center supports that theory, finding that most