(Download the 2025 Trend Report) Creators have become today’s travel agents, tour guides, and cultural translators—transforming how people plan, book, and experience trips. From inspiring
Instagram has begun allowing search engines to index public content from professional accounts as of July 10. The update applies exclusively to professional accounts belonging to users
After a packed week of AI and creator talk surs la Croisette, let’s break down some of the top takeaways from this year’s Cannes. First
Why Everyone’s Moving to the Substack App As creators look to diversify their income streams and reduce reliance on the algorithm-driven platforms where the bulk
Anyone involved in the creator marketing ecosystem will forever remember the weekend of Jan. 17 through 20, 2025. With TikTok facing a ban in the
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking
OBKLA and Open Influence workers at the two-hour community service event, where Thanksgiving meals are cooked for those in need. Thanksgiving is more than just
Key Points Influencers were heavily courted during the 2024 U.S. presidential election Prudent deal-facilitators like Open Influence closely monitored and educated their roster of content
Coegi and Open Influence created a campaign built from work with 150 niche influencers, generating more than 500 million impressions amplified by paid social and
