Influencer Marketing Gives E-commerce the Storytelling Edge
February 21, 2019
This past January, Shopify published a report on the future of online retail that got a lot of people buzzing, especially in marketing. According to
Category: Strategy
Cracking the Influencer Code with Eugene, the World_Record_Egg
February 4, 2019
“I’m the world record egg,” begins Eugene at the top of his hotly anticipated Hulu debut. “You may have heard of me.” Indeed, if you’ve
How AI is Revolutionizing Influencer Marketing – The Ebook
August 9, 2018
As I proceed forward in writing my book on influencer marketing, The Business of Influence, I continue to be amazed at how widespread influencer marketing
Leveraging first-party data to guarantee influencer marketing success
August 1, 2018
Businesses need a lot of background data to launch a successful influencer marketing campaign. Just because influencers have a lot of social media followers doesn’t
How To Become An Influencer
July 27, 2018
The word influencer is so new that it is still flagged by spellcheck as a typo. What are these mythical creatures? We know that influencers are
