The popular narrative is that social media is the domain of younger generations. Indeed, think tank Pew Research Center supports that theory, finding that most
Creators have continued to expand their influence, moving from the individual social media posts of the early creator economy days to opportunities in entertainment and
School is back in session, Hispanic Heritage Month is nearing its midway point, and people are starting to overthink their Halloween costumes. And if that
Open Influence is proud to announce that we are a finalist in the Influencer Campaign category under the Excellence in Online Advertising section for the
Hispanic Heritage Month is a celebration that honors and recognizes the Hispanic community’s influence and celebrates the rich culture of approximately 67.7 million people in
On Sept. 21, CREAcon will be coming to Miami. CREAcon is the first event in Spanish for content creators, brands, and the general public that
When the Screen Actors Guild and the Writers Guild of America went on strike in 1960—the last time they did so simultaneously prior to this
Social media is constantly evolving, and some videos, memes, and challenges go viral instantly. Some trends stick around for the long run and become users’
While creator marketing does not possess the long history of other, more “traditional” methods of promoting products and services, it has more than proven that
