Adweek’s Social Media Week returns this year in New York May 16-18, 2023, to discuss the Creatorverse. The event will bring together a diverse lineup
Mother’s Day is fast approaching, falling on May 14 this year. The creator marketing industry can trace its origins to the first “mommy bloggers,” who
A campaign for Sony Pictures Italia that Open Influence coordinated with the TikTok Creators Solution team, backing the release of feature film Bullet Train last
A virtual storefront led to an actual spot on the list of finalists for the 15th Annual Shorty Awards, as the Macy’s Virtual Reality HQs
Overview Brand safety is a key factor whenever a creator works on a company’s campaign. On a macro level, brands strive to ensure that their
Social media is vast, yet some videos, audios, and challenges go viral in an instant. Some trends last the test of time, while others vanish
Open Influence took over iconic venue Mr. Brainwash Art Museum in Beverly Hills, Calif., April 4 for Open Creators 2023, an invite-only, external-facing event dedicated
TikTok has been hard at work creating new tools and features to best serve its users. Keeping up with new updates as a brand or
In April, spring is in full swing, so expect colorful, earth-centric content to flow across your favorite social media platforms. As a brand, it is
