News Archives | Open Influence Inc.

How to Find the Perfect Food Influencer for Your Brand

November 14, 2024

How to Find the Perfect Food Influencer for Your Brand: A Complete Guide for Marketers Food influencer marketing has proven to be one of the

Uber and Open Influence Win OMMA Award for Best Automotive Campaign

October 11, 2024

We are beyond proud to announce that Open Influence, in partnership with Uber, has won the Best Automotive Campaign award at this year’s OMMA Awards.

Creator Marketing During an Election Cycle

September 17, 2024

What to Do, What to Avoid, and How to Prepare Election years present special challenges in the creator marketing sector, particularly in the fourth quarter,

TikTok Spotlight, Instagram Photo Dumps, and YouTube Gets Tighter With Shopify

September 4, 2024

The temperatures are starting to drop, the leaves are starting to fall, the footballs are starting to fly, and school is back in session. Fall

How Creators Are Integrating Brands Into Long-Form Content

May 2, 2024

In recent weeks, Open Influence has examined how some creators have embraced high-production techniques and begun to pivot to longer-form videos. On the flip side,

Navigating the TikTok Conundrum: Ban or Sale, and What it Means for Creators and Brands

April 29, 2024

As the chatter surrounding the “TikTok Ban” continues to dominate headlines, it’s crucial to dissect the nuances of the situation beyond sensationalism. Contrary to popular