Shorter Festival, Lack of Hub Don’t Take the Shine Off Influencers
March 26, 2026
The 2026 edition of the South by Southwest conference and festival was different from past events in many ways. View this post on Instagram A
Category: News
TikTok Local Feed, Snapchat Creator Subscriptions, and Dear Algo for Threads
February 23, 2026
Many people turn a little bit Irish for the day on March 17, but St. Patrick’s Day is far from the only noteworthy social media
Many Brands Turned to Influencers for Their Super Bowl LX Efforts
February 11, 2026
The Seattle Seahawks may have taken home the trophy in Super Bowl LX, but for marketers, the real competition extended far beyond the field. With
TikTok U.S. Deal, YouTube CEO’s 2026 Vision, and Substack TV App
January 30, 2026
February has the fewest days of any month on the calendar, but several of those days are key for creator marketing campaigns. It is home
Open Influence Shares Its Creator Marketing Predictions for 2026
January 22, 2026
As the calendar flips from 2025 to 2026, the creator economy shows no signs of slowing. IAB estimates U.S. creator ad spend reached $37 billion
TikTok Awards Handed Out, Instagram for Your TV, and Snapchat’s Take on CapCut
January 8, 2026
As the calendar resets, many social media users will look to reset their mental and physical health on International Mind-Body Wellness Day Jan. 3. The
Five Key Insights From IAB’s 2025 Creator Economy Ad Spend & Strategy Report
December 12, 2025
IAB, a trade association for the digital advertising and marketing industries, teamed up with market intelligence firm Advertiser Perceptions on the recently released 2025 Creator
TikTok Awards, YouTube Creator Premieres, and AI All Over the Place
November 25, 2025
Winter is coming, and along with it comes holiday shopping, whether your family celebrates Christmas, Hanukkah, Kwanzaa, or Festivus for the rest of us. But
A Look at Emerging Short-Form Video Apps Clapper and Scoopz
November 25, 2025
Advertising Infrastructure Is Lacking, But Niche Opportunities Exist for Creator Marketing Agencies, brands, and creators looking to diversify the list of platforms for their campaigns