Category: Consumer

Can influencer marketing work for any industry?

November 30, 2018

The short answer, without a doubt, is: YES. Social media has become embedded in virtually every aspect of our daily lives. Consumers are liking and

6 Influencer marketing stats that will blow you away

November 20, 2018

Influencer marketing has a long history, but it only recently scaled with the rise of social media. The days when influence was solely held by

Paid Media: How it Harvests Actionable Data and Drives Actual Sales

October 8, 2018

Influencer marketing has rapidly evolved in a very short time. Previously, brands primarily chose influencers based on follower count. This was a great metric at

Halloween Influencer Marketing Tricks and Treats: Ways for Brands to Capitalize on the Holiday

September 30, 2018

Adding influencers to your holiday marketing strategies is a great way to capitalize on consumer spending power, even during Halloween. People look for costume inspiration