Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the next phase of growth, Digiday has learned.
Harrington most recently served as chief revenue officer at property management software company Entrata, focusing on customer side operations. Previously, he was CEO of InsideSales, which developed sales processes for clients like Dell and American Express.
Harrington replaces interim CEO Jon Namnath, who held the role for the past six months after CreatorIQ founder Igor Vaks stepped down to focus on family at the end of 2023. Namnath, who cofounded creator intelligence platform Tribe Dynamics (acquired by CreatorIQ in 2021), remains on the company’s board.
“[Vaks] comes from Experian, so the foundation of this business … is an incredible enterprise infrastructure that has all of the things that these enterprise customers are looking for — scale, brand protection, overall data protection,” Harrington said.
This move comes as more influencer agencies and platforms increasingly focus on the talent/creator as well as technology investment sides of influencer marketing. As a company managing creator discovery and its platform development, Harrington contends that CreatorIQ “straddles both sides” of the industry.
“The creators are, in essence, everything that we represent,” Harrington said. “There’s a bit of a dichotomy there, because one is very … heavy service focus, versus software focus — and we kind of blend both of those.”
CreatorIQ’s core business centers on its influencer marketing platform that combines both campaign management and technology services to provide metrics and creator discovery. The company focuses on enterprise-level infrastructure, data compliance and leveraging AI and analytics to inform influencer marketing campaigns for thousands of brands, including Logitech, Sephora, Ulta, Gymshark and Unilever.
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