Instead of going silent, the world’s best brands are finding creative ways to stay connected to their customers during the coronavirus pandemic. One method that’s proving to be effective is influencer marketing, as influencers can stay nimble and adapt their messaging to consumer’s changing needs and emotions.
- Understand how consumers are feeling during the initial stages of the coronavirus pandemic
- See current examples from influencers who adapting their captions to fit the situation while remaining faithful to the creative idea
Want more up-to-date resources on influencer marketing and COVID-19?
Visit our new tracker that’s designed to help marketers stay on top of the current conversation around coronavirus, and provide resources on how to navigate influencer marketing during this unprecedented situation.
Our webpage tracks live data from different platforms such as Twitter and Instagram to provide real-time insights into how the social media sphere is responding to COVID-19.
