Mother’s Day is fast approaching, falling on May 14 this year.
The creator marketing industry can trace its origins to the first “mommy bloggers,” who emerged shortly after the turn of the century. Their communities rapidly expanded, enabling them to monetize their content, and brands took note of the authenticity that drove their efforts.
Many of the early pioneers were able to turn what started as a hobby, or a way to connect with other parents and build community, into full-time jobs, paving the way for influencer marketing and the creator economy.
We used Open Influence’s Go Prism creator listening platform to spotlight one mom creator from each of the 50 states, as well as Washington, D.C.
Alabama: Lauren Cobb Steele shares tips on affordable clothes alongslde images of everyday life.
@saragailvickers
Alaska: Eve Kilcher promotes sustainable, regenerative living, and she appeared on Discovery’s Alaska: The Last Frontier.
Arizona: Sara Vickers is the founder of Jammers, pajamas for babies and toddlers.
Arkansas: Jill (Duggar) Dillard is better known from TLC series 19 Kids and Counting.
California: Alena Maze demonstrates that being a mathematician comes in handy when you’re a mom of eight.
Colorado: Amanda Seghetti blends eco-friendly living, fitness and do-it-yourself with content about autism, ADHD, hEDS, and POTS.
Connecticut: Lauren McBride combines shopping tips with family images.
Delaware: Vee Rivera is a Latina podcaster who posts about motherhood, beauty, fashion, lifestyle, and “real sh*t.”
@kathy.castricini
District of Columbia: Anita Okoye is a creative strategist who takes time to wear her mom hat, as well.
Florida: Kathy Castricini features beauty, lifestyle, and travel content surrounding the family photos in her feed.
Georgia: Morgan Bullard focuses on fashion for the casual mom.
Hawaii: Sarah Wright Olsen is the mama behind The Zen Mama Guide.
Idaho: Kayli Butler, a mom of four, also posts about hair, makeup, and crafts.
@ashleypetta
Illinois: Ashley Petta is a Lifetime Married at First Sight alumnus living her best life.
Indiana: Amber Leann Portwood also comes from the world of television, from MTV’s Teen Mom.
Iowa: Erica Mueller fills her feed with motherhood, fashion, and beauty.
Kansas: Becky Hillyard is the voice behind fashion, beauty, and lifestyle blog Cella Jane.
Kentucky: Tiffany Ashley is a mom who loves to live life colorfully.
Louisiana: Rebecca Robertson Loflin is a mom of three “journaling life in these little squares.”
Maine: Courtney Wyse posts about shopping, shopping, and more shopping.
Maryland: Paige Danielle is a YouTube star and foster mom.
@team2moms
Massachusetts: Team2Moms stays “fluent in positivity.”
Michigan: Lauren Wilson is an entrepreneur and stay-at-home mom.
Minnesota: Bri Heiligenthal is a mom of not one, two, or three, but four.
Mississippi: Erin Napier restores homes in her Home Town, as well as parenting.
Missouri: Julie Blanner is focused on home design, décor, and easy recipes.
Montana: Natasha Moon focuses on becoming one with nature.
Nebraska: Jaelah Majette is the creator of Eye, The Empress.
@sarahfbabeee
Nevada: The Ridgles prove that what happens in Vegas stays on this feed.
New Hampshire: Kris Moore posts about outdoors, do-it-yourself, and travel, as well as motherhood.
New Jersey: Karolina Kurkova is a model, a mom, and an entrepreneur.
New Mexico: Melissa Michelle is a mama first, beauty and lifestyle creator second.
New York: s t e p h b a e shares meal ideas for busy moms.
North Carolina: Angela Braniff is a homemaker, homeschooler, and home décor lover.
North Dakota: Molly Yeh is a Food Network host and cookbook author.
@happy_baes
Ohio: Jenna Joseph is the wife of Tyler Joseph, lead singer of Twenty One Pilots.
Oklahoma: Sarah James shares makeup tips for “aging gracefully.”
Oregon: Tori Roloff shares a mom’s life through filters.
Pennsylvania: The Motherchic (lindsey) posts everyday fashion from this mom of four boys.
Rhode Island: Audrey McClelland is an author, television host, and mother of five.
South Carolina: Amber is also a mother of five with an eye for home décor.
South Dakota: Carrie Young has a feed with “lots of kids, lots of laughs, and lots of joy.”
Tennessee: Shawn Johnson is an Olympian mom.
@wafflenugget
Texas: Jen Reed helps your home smell amazing.
Utah: Meredith Ethington is an author and mental health therapist in training.
Vermont: Kate, Dr. Waffle + Tug | Service Dog Team proves that fur babies need moms, too.
Virginia: Christy Keane is a creator, nurse, and mom.
Washington: Karlie Rae Lang offers glimpses of her daily life.
West Virginia: Kathryn Dennis brings a little Southern Charm to Instagram.
Wisconsin: Nina Caviggiola posts about motherhood and midsize style.
Wyoming: Katie Ryan runs the accounts of her daughter, Ava.
Go Prism enables users to drill down even further and search by criteria including creator name, location, platforms they are active on, engagement, impressions and much, much more, or to search those creators’ content by keyword or hashtag in order to zero in on the best choices for their marketing efforts.
The platform offers more than a searchable database of over 1.5 million creators and counting: Its artificial intelligence-powered competitive insights tool analyzes more than 100 billion data points to provide subscribers with actionable data on their competitors, market and industry, giving them the information that they need to maximize return on investment on their campaigns.
And its algorithms detect potentially objectionable content in creators’ social media histories to help brands avoid using creators who are not aligned with their values.
