An audience is not the only thing that comes with producing content for social media; perhaps, more importantly, it also comes with the opportunity to generate an income. An influencer with over a million followers can make more than $250,000 per post from brands, according to a 2018 Vox report. Pinterest influencers can make over $20,000 per month on that platform alone.
Generation Z females are most likely out of all generations to follow influencers. They listen to product recommendations and consider them reliable.
Roughly one in five Gen Zers and millennials made a purchase inspired by an influencer post on social media, according to an August 2019 survey from GlobalWebIndex.
Here are 10 Gen Z influencers that are making bank on Instagram, TikTok, and/or YouTube.
Addison Rae – 20 years
@addisonraee
Los Angeles
38.3M on Instagram
81.1M on TikTok
TikToker/Dancer
Entertainment
Bretman Rock – 22 years
@bretmanrock
Hawaii
16.6M followers on Instagram
8.52 subscribers on YouTube
11.6M followers on TikTok
Beauty influencer and social media personality
Beauty
Brooklyn and Bailey McKnight – 21 years
@brooklynandbailey
Texas-based
6.2M followers on Instagram
6.92M subscribers on YouTube
Identical Twin YouTubers
Lifestyle
Charlie D’Amelio – 17 years
@charlidamelio
Los Angeles
42.2M on Instagram
117.8M on TikTok
TikToker/Dancer
Entertainment
Emma Chamberlain – 20 years
@emmachamberlain
Los Angeles
13.1M followers on Instagram
10.3M subscribers on YouTube
YouTuber
Lifestyle/Fashion
Jake Paul – 24 years
@jakepaul
Calabasas, CA
16.1M on Instagram
20.4M on YouTube
YouTuber, internet personality, actor, and professional boxer
Entertainment
JoJo Siwa – 18 years
@itsjojosiwa
Tarzana, California (originally from Omaha, NE)
10.8M followers on Instagram
12.3M subscribers on YouTube
Dancer, singer, actress
Entertainment
Kylie Jenner – 23 years
@kyliejenner
Los Angeles
241M followers on Instagram
10.8M subscribers on YouTube
American media personality, socialite, model, and businesswoman
Beauty
Sienna Mae – 17 years
@siennamaegomez
Laguna Niguel, CA
2.5M followers on Instagram
14.4M subscribers on TikTok
The body-positive TikToker
Entertainment/Lifestyle
Wisdom Kaye – 19 years
@wisdm
Houston, TX
1.6M followers on Instagram
5.8M followers on TikTok
Fashionable TikToker turned IMG Model
Fashion
Did we forget to mention one of your favorite Gen Z influencers? Tell us!
Open Influence is a global influencer agency on a mission to facilitate meaningful partnerships between brands and content creators. If you’d like to learn more, please contact us at any of our social media channels or drop us an email at social@openinfluence.com. We’d love to hear from you!
