Original Article: Retail Leader
Listen to the in-depth interview with Eric Dahan, CEO and co-founder of Open Influence, about the rise of the social commerce market and in-app shopping.
Retail Leader Trend Talk, Retail Leader Editor Amy Baxter sits down with Eric Dahan, CEO and co-founder of social commerce company Open Influence to discuss the rise of the social commerce market and in-app shopping.
Tune into the episode to hear the two dive into the ups and down of influencer marketing, how retailers are finding major success on TikTok and why consumers are eager to make purchases on social media platforms.
