TikTok Extends Subscriptions to More Creators, Plus All the News From Meta Connect and the Snap Partner Summit

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Halloween is the most popular holiday in October, but there are plenty of other notable days before we get to candy, costumes, and trick-or-treating. 

October is Global Diversity Awareness Month, and other key days for brands and creators include World Mental Health Day (Oct. 10) and International Day Against Breast Cancer (Oct. 27). 

Social Media Holidays to Mark on Your Calendar 

  • Oct. 1: First day of Global Diversity Awareness Month  
  • Oct. 1: International Coffee Day  
  • Oct. 2: International Day of Nonviolence  
  • Oct. 4: National Taco Day  
  • Oct. 5: World Teachers Day  
  • Oct. 10: World Mental Health Day   
  • Oct. 14: Indigenous Peoples’ Day  
  • Oct. 27: International Day Against Breast Cancer  
  • Oct. 31: Halloween 

Social Media Platform Updates 

TikTok 

More Creators Gain Access to Subscriptions 

TikTok began rolling out its Subscriptions feature to more eligible creators in select regions, with plans to add more markets in the coming weeks. 

Subscriptions allow creators to offer exclusive perks, a members-only community, and unique experiences to their most engaged followers in exchange for a monthly fee, and creators can choose from three tiers, providing benefits such as: 

  • Private communication channels: Privileged access to various communication channels, including Sub Space, chats, comments, and messages, for direct interaction with their subscribers. 
  • Exclusive content: Special videos, live videos, and notes that are only visible to subscribers. 
  • Community identifiers: Unique stickers for use during live videos and evolving badges that appear next to subscribers’ names on their profiles and in comments, reflecting the creator’s distinct community identity. 
  • Customized perks: Ready-made perks provided by TikTok, such as performance requests, Discord roles, shoutouts, and live topics, or custom perks designed by the creator specifically for their community. 

Search Ads Campaign 

TikTok introduced Search Ads Toggle last October as a way for advertisers to serve ads on the applications’s search results page, created from their existing ad content and algorithmically placed adjacent to related search results. 

The platform took this concept one step further with Search Ads Campaign, which gives brands more control over how and where those ads appear. 

 

At launch, Search Ads Campaign supports the traffic and web conversion objectives, enabling advertisers to optimize their campaigns for performance and scale. 

On the user side, clicking the search button at the top of the app’s For You feed and entering a query brings up search results, along with ads appearing within those results, which can be viewed via the app’s in-feed experience. Users can continue scrolling through the results after viewing ads. 

TikTok said benefits for advertisers include the ability to use its planning tools and align their content with the ways people use its search functionality. 

Manage Topics 

TikTok added the ability for users to manage topics in its For You feed. 

In order to do so, while in the TikTok app, users can: 

  • Tap Profile at the bottom. 
  • Tap the three-bar menu button at the top. 
  • Choose Settings, and then Privacy. 
  • Tap Content Preferences, followed by Manage Topics. 
  • Determine how much of each topic they wish to see by moving the slider. 
  • Tap Save at the top. 

TikTok noted that these preferences only apply to content in the For You feed, and not other surfaces in the app such as Following feed, inbox, and profile. 

Stop the Music 

TikTok parent ByteDance said it will shutter music streaming platform TikTok Music Nov. 28. 

The stand-alone app never made it to the U.S. It debuted under the name Resso in 2019, in India and Indonesia, with Brazil added shortly afterward. ByteDance rebranded the app as TikTok Music last year and extended it to Australia, Mexico, and Singapore. It was banned in India earlier this year. 

Users must transfer their playlists to other streaming services by Oct. 28 and request refunds by Nov. 28. 

The flagship TikTok app still offers the Add to Music App feature, which lets people add songs or pre-save tracks they discover on TikTok to streaming platforms including Amazon Music, Apple Music, and Spotify. 

Don’t Stop the Music 

TikTok teamed up with Sephora on an initiative to match beauty brands with diverse musical artists and produce songs that can be used in branded content on the platform. 

The effort taps two existing Sephora programs: Sephora Accelerate, which helps founders of color boost their beauty brands with Sephora’s resources; and Sephora Sounds, aimed at promoting underrepresented, emerging artists on the company’s social platforms. 

The three pairings that resulted were: 

  • Fragrance brand Brown Girl Jane and Lebanese-American artist Rawan Chaya on “Carousel.” 
  • Cosmetics brand Mango People and Los Angeles-based artist Nicole Han on “Glow.” 
  • Hair care brand Sienna Naturals and J Maya on “H.A.P.I. Place.” 

Are You Ready for Some Football? 

TikTok and the National Football League announced a multiyear renewal of their partnership to bring content from the league, including more longform fare, to the platform. 

The two parties reached their initial agreement in 2019, which included the creation of the @NFL account and several related handles that followed, including @mundonfl, @nflacademy, @nflaunz, @nflbrasil, @nflcanada, @nfldeutschland, @nflfrance, @nflMX and @nflUKIRE. 

TikTok said its platform has seen more than 11 million combined posts for #NFL, #NFLPlayoffs, and #SuperBowl, and NFL content tallied 5 billion views during the 2023 season. 

Putting TikTok on Ice 

TikTok announced a multiyear partnership with Monumental Sports & Entertainment, with activations across the National Basketball Association’s Washington Wizards, NBA2K’s Wizards District Gaming, NBA G-League’s Capital City Go-Go, National Hockey League’s Washington Capitals, and Women’s National Basketball Association’s Washington Mystics. 

The pact is highlighted by TikTok serving as the presenting sponsor of the Capitals 50th Anniversary Celebration, along with the TikTok logo appearing on the hockey club’s road jersey. 

It also accounts for in-arena branding and unique programming elements specific to the teams listed above. 

Other TikTok News 

  • The platform joined forces with the Family Online Safety Institute on a new resource, the Digital Safety Partnership for Families, aimed at helping parents and teens work together to craft a positive and safe experience on TikTok. 
  • Another partnership, with the World Health Organization, taps content creators and healthcare professionals from the latter’s Fides network in Brazil, France, Indonesia, Japan, Mexico, South Korea, the U.K., and the U.S. to promote literacy and mental well-being. 
  • TikTok shared updates on its efforts to protect the platform’s integrity in the run-up to the presidential election in the U.S. Nov. 5. 
  • Finally, the platform marked the release of new album Short n’ Sweet by Sabrina Carpenter with a ShortNSweet in-app experience. 

Instagram 

Teen Accounts 

Instagram introduced Teen Accourts, which will automatically be enacted for users 16 and under, with built-in settings to protect them that can only be changed by a parent. 

Those settings are: 

  • Private accounts: Teens must accept new followers, and people who don’t follow them can’t see their content or interact with them. 
  • Messaging restrictions: Teens can only be messaged by people they follow or are already connected to. 
  • Sensitive content restrictions: Teens will automatically be placed into the most restrictive setting of the platform’s sensitive content control, which limits the type of sensitive content (such as content that shows people fighting or promotes cosmetic procedures) that teens see in places like Explore and Reels. 
  • Limited interactions: Teens can only be tagged or mentioned by people they follow. 
  • Hidden Words: The most restrictive version of Instagram’s anti-bullying feature will be turned on so that offensive words and phrases will be filtered out of teens’ comments and direct message requests. 
  • Time limit reminders: Teens will get notifications telling them to leave the app after 60 minutes each day. 
  • Sleep mode enabled: Sleep mode will be turned on between 10 p.m. and 7 a.m. local time, which will mute notifications overnight and send auto-replies to DMs. 

Teens will be required to set up parental supervision on Instagram for their parents to override settings, and parents can approve or deny requests to change settings, or allow their teens to manage settings themselves. The ability for parents to change settings directly is coming soon. 

New Text Tools 

Instagram introduced new text tools for creators to incorporate. 

A new simplified text tool offers access to new animations, effects, and fonts for use in Reels and Stories. 

Carousels and photos can now be customized with text (including the new fonts), and images can be layered via stickers. 

DM Upgrades 

Instagram rolled out new features for DMs on its platform. 

A new sticker maker in the DM interface will let users take photos from their photo library and create reaction stickers from cutouts. 

People can also draw over photos or add stickers to them before sending them to friends, as they were already able to do via the Stories composer. 

Users will be able to post a note on their birthday, and when friends wish them a happy birthday, they will see a cake effect and confetti animation. 

Finally, new chat themes are on the way, including Fall and Sabrina Carpenter. 

Other Instagram News 

YouTube 

Made on YouTube 

The annual Made on YouTube event in New York was the scene for the introduction of nine new features: 

  • Yeo, Google DeepMind’s latest video generation model, is bringing more realistic backgrounds and stand-alone video clips to Dream Screen. 
  • YouTube Studio’s Inspiration tab is being upgraded to curate suggestions that can be molded into fully fledged products. 
  • The Google-owned platform introduced Communities, a new space on creators’ channel pages where creators and their subscribers can post art and pictures, share ideas, and connect about videos. 
  • YouTube rolled out Community Hub, an upgraded space in the YouTube Studio app for creators to more easily engage with their audiences. Artificial intelligence-enabled comment reply suggestions help provide a starting point. 
  • Auto Dubbing will be extended to hundreds of thousands of creators in the coming months. 
  • Hype provides a weekly leaderboard for small and midsized creators. Viewers can click the Like button on videos and then click Hype. 
  • YouTube Shopping was expanded to Indonesia and South Korea, with Thailand and Vietnam to follow soon. 
  • Gifts, powered by Jewels, will launch on vertical live, making it easier for viewers to react, express excitement, and actively participate in the moment, and unlocking a new way for creators to earn on YouTube. 
  • Creators will be able to organize their content into sessions and episodes, and the option of playing a video automatically is being added to channel pages. 

AI Safety 

YouTube debuted new tools for artists and creators aimed at helping them harness the creative potential of AI while maintaining control over how their likeness, including their face and voice, is represented. 

The platform is developing new synthetic-singing identification technology within Content ID that will allow partners to automatically detect and manage AI-generated content on YouTube that simulates their singing voices, and a pilot program of this technology is planned for early 2025. 

YouTube is also working on technology that will enable contributors to its platform such as actors, athletes, creators, and musicians to detect and manage AI-generated content showing their faces. 

Survey Says 

YouTube revealed the results of an extensive survey conducted to gather information about how the global creator economy is using generative AI. Findings included: 

  • 92% of creators who responded to the survey are already using gen AI tools, and 74% said they know a great deal or a fair amount about the technology. 
  • 29% of creators said one of their top three reasons for using gen AI is to save time. 
  • 89% of creators believe gen AI tools will provide them with greater access to special effects, production design, and cinematography to even the playing field between independent creators and big studios, while 28% said one of their top three reasons for using gen AI is to produce higher-quality content. 
  • 87% of creators believe gen AI will enable them to more easily and effectively export their content to countries around the world with gen AI dubbing over the next two to three years. 
  • 74% of creators want guidelines for responsibly posting gen AI content to social media and video platforms. 

Keeping an Eye on Teens 

YouTube began rolling out a new supervised experience for teens to families worldwide, which will let parents and teens link their accounts and receive shared insights and notifications via a new Family Center hub. 

Available insights will include the number of comments, subscriptions, and uploads on teens’ channels, and parents will receive notifications for key events such as when a teen starts a livestream or uploads a video. 

Other YouTube News 

Meta 

Muscle for Meta AI 

Meta detailed several enhancements to its Meta AI assistant at its annual Meta Connect event. 

People can now communicate with Meta AI via their voice on Facebook, Instagram DMs, Messenger, and WhatsApp, and Meta AI will respond out loud. 

Those responses can come from a variety of voices, including those of celebrities such as Awkwafina, Kristen Bell, John Cena, Dame Judi Dench, and Keegan Michael Key. 

Users can share photos in their chats with Meta AI, and the assistant will answer questions about those photos. Meta AI can also edit those photos, responding to user requests to add, change, or remove an object in the photo, such as changing an outfit or replacing the background. 

A new backgrounds feature for the assistant deciphers what is depicted in a photo and generates a fun background. 

A tool is being tested that automatically translates the audio in Reels into different languages, simulating the speaker’s voice in another language and syncing their lips to match. 

Meta AI’s Imagine features are being expanded across Facebook, Instagram, and Messenger, letting people imagine themselves as superheroes, for example, in feed, Facebook profile pictures, and Stories, and share those AI-generated images. The assistant also suggests captions. 

Tapping Themes in Meta AI lets users generate personalized themes for their chats. 

Finally, Meta said it is testing new Meta AI-generated content in Facebook and Instagram feeds. 

For brands, Meta extended its business AI chatbots to thousands of businesses for use in click-to-message ads on Messenger and WhatsApp. 

The Holidays Are Coming 

Meta rolled out several new tools to help advertisers convert people who show interest into customers during the holiday shopping season, adding that using these new tools with its Advantage+ AI-enabled shopping campaigns will help them further optimize performance. 

Advertisers can now highlight their promotion codes in ads, so people can easily apply discounts, potentially boosting purchases. 

Reminder ads were expanded to drive people to mobile apps, where they can make in-app purchases, and these ads can be used for tasks such as prompting users about the start and end of seasonal sales. 

Site links can be used to add multiple landing pages to a single image or video ad in Facebook feed. 

Meta will begin testing the ability for advertisers to show ads to people most likely to shop in-store and highlight nearby locations so that people can easily plan their next visit. 

Finally, with the holiday season representing a peak travel time, Meta is introducing ways for brands to reach shoppers, tourists, and visitors in their city or region by showing ads to people who are interested in that location. 

Spark Snuffed Out 

Meta will shut down its Meta Spark platform for third-party augmented reality content and tools Jan. 14, 2025. 

AR effects built by third parties, including brands and creators, will no longer be available after that date. 

Creators took to the Meta Spark Community on Facebook to express their disappointment at the news, saying that it came without warning, and that it will cost many of them their livelihoods. 

Other Meta News 

  • Meta said that in cases where content was only edited or modified by AI tools, it will move its AI Info label to the menu for that post. 
  • The company joined forces with the Mental Health Coalition to establish Thrive, a new program that allows tech companies to share signals about violating suicide or self-harm content and stop it from spreading across different platforms. 
  • Everyone worldwide can now cross-post from Instagram and Facebook to Threads where the latter is available. 
  • Meta announced at Meta Connect that its Ray-Ban Meta smart glasses are getting a host of new AI features, partnerships with Audible and iHeart, a limited-edition set of Shiny Transparent Wayfarer frames, and EssilorLuxottica’s new range of UltraTransitions GEN S lenses. 
  • Another product that debuted at Meta Connect was new mixed reality headset Meta Quest 3S, which starts out at a much lower price point than its other headsets, $299.99. The price for its 512-gigabyte Meta Quest 3  sas also slashed from $649.99 to $499.99. 
  • The Facebook and Instagram apps were rebuilt for Meta’s Quest headsets. 
  • The company discussed how its Quest mixed reality platform could become the next big app store for developers, with Mark Rabkin, the vice president who leads Horizon OR and Quest XR devices, saying at Meta Connect, “Today, I’m pleased to announce that if you can build for Android, you can build for Meta Horizon OS in your favorite language, your favorite IDE (integrated development environment). And to get all of you in there, we have completed the open store transition we started in April.” 
  • Meta demonstrated a prototype of its Orion AR glasses at Meta Connect, although it cautioned that they are nowhere near a public release. 
  • The company published its second annual Responsible Business Practices Report. 
  • Meta shared an update on the extensive changes to messaging apps Messenger and WhatsApp to enable interoperability with third-party messaging services and comply with the European Union’s Digital Markets Act. 
  • Parents who have approved access to a managed Meta account for their preteens will soon be able to also approve access to specific experiences in virtual reality platform Meta Horizon Worlds. 
  • Meta CEO Mark Zuckerberg and Spotify CEO Daniel Ek penned an essay on why Europe should embrace open-source AI. 
  • The company kicked off the 2024 edition of its NCAA x Meta NIL Empower cohort, giving 100 women’s sports’ athletes the chance to grow their audience, build brand partnerships, maintain connections that will last long past their playing careers, and earn money through use of their names, images, and likenesses over a two-semester period. 
  • Finally, according to Whois records, Meta officially acquired the Threads.com domain name. 

Snapchat 

Happy 13th Birthday 

Snap CEO Evan Spiegel penned a long letter to the company’s staff to mark its 13th birthday, devoting much of it to how Snapchat’s ad business must adapt and evolve. 

Spiegel addressed why Snap’s share price has not risen at the rate of its competitors, explaining how a shift in its priorities is already underway: “Our lower growth rate reflects the ongoing evolution of our advertising business from one primarily driven by a small number of large customers spending against brand-oriented upper-funnel goals to one that has a greater balance among different advertiser types and goals, with a much larger number of small and midsized customers that are bidding against lower-funnel goals. This evolution is well underway: In the second quarter, even as our upper-funnel brand revenue declined by 1%, our lower-funnel direct-response revenue grew by 16%.” 

He continued, “Lower-funnel revenue is ‘stickier’ because it is more closely tied to key business objectives and positive returns on ad spend, and as its scale increases, it becomes more predictable because it is diversified across a larger number of advertisers and sectors. As we have learned from navigating the volatile macroeconomic environment, our business will be more resilient if more of our revenue is generated from a larger number of advertisers focused on lower-funnel goals. With active advertisers more than doubling year over year in the second quarter, we’ve made a lot of progress, but there is more work to do.” 

Spiegel said the company would “start surfacing more unique and actionable insights to advertisers,” such as data on interactions with lenses, public content posts in Spotlight and Stories, and store visits powered by the app’s Snap Map feature. 

Snap also began testing two new ad placements: Sponsored Snaps and Promoted Places. 

Sponsored Snaps appear in users’ chat inbox as a new Snap, without a push notification, and opening them is optional. Spiegel wrote, “This allows advertisers to engage prospective customers all the way down the funnel all within a single ad unit, raise awareness with broad reach in the chat inbox, improve consideration with people who choose to view the Snap, and drive conversion with an in-message call-to-action.” 

And Promoted Places enable businesses to use Snap Map to reach incremental customers exploring places nearby. 

Keep It Simple, Snapchat 

A new, simplified version of the Snapchat app is being tested, with a focus on communicating with friends, using the camera, and watching Snaps from friends and the broader Snapchat community, including creators and publishers. 

The simplified app opens to the camera. 

Chat, on the left, is where all conversations can be found, with Stories placed at the top. Snap Map is also accessible via the bottom of this tab. 

The right side of the simplified app features a new viewing experience combining Spotlight videos and Stories, powered by a new, unified recommendation system. Videos from friends are prioritized. 

Community Is Key for Creators 

Snapchat said at its Snap Partner Summit that the number of creators posting publicly on its platform tripled over the past year, and more than 500 million people now watch Spotlight videos, so it introduced new tools to help creators grow their communities. 

A new, simplified profile design lets users 16 and older choose between their personal account, where they connect with their friends, and their public account, for content aimed at a wider audience. 

Public profiles can now be customized to let creators give new viewers an idea what type of content they post through their favorite Snaps pinned to the top. 

New templates ease the creation of Snaps from photos and videos in Memories or camera roll. 

The new Replies and Quoting feature lets Snapchatters directly reply to a creator’s Snaps, and the creator can then turn that message into a photo and video response, for deeper engagement. 

Finally, the new Snap Star Collab Studio facilitates partnerships between brands and creators by letting creators use Snapchat’s preferred partners and self-serve tools to share their demographic and engagement data with brands. 

AR in the Real World 

After taking over the jumbotron at Allegiant Stadium in Las Vegas during Super Bowl LVIII in February with Snapchat Cam, the AR technology has been extended to more than 50 artists, broadcast partners, teams, and venues, including the Women’s National Basketball Association’s Indiana Fever at Gainbridge Fieldhouse and the National Basketball Association’s New York Knicks at Madison Square Garden. 

Snapchat is also launching a Lip Syncing Lens with Eminem in celebration of his new song, “Fuel.” 

NYX Professional Makeup recently debuted NYX Beauty Bestie, which uses AR and AI to enable people to master looks and share them with friends in Snaps. The new advanced version of the lens uses generative AI to recommend endless looks tailored to Snapchatter’ unique features. 

AI in the Snapchat World 

The Snap Partner Summit was also the scene for the announcement of several new AI and chat features aimed at sparking conversation on Snapchat. 

The platform’s latest AI lens lets users see what they will look like in their old age. 

Swiping up from the app’s camera brings up the Memories section, where Memories can be viewed in full-screen, and their favorites are included in collages and video mashups. Snapchat+ subscribers will see AI used as a personal creative director, adding captions and lenses to Memories, and they will also see new AI Snaps, created via the new My Selfie feature, which can be shared with friends. 

Snapchat’s My AI chatbot boasts new capabilities such as the ability to interpret Snaps of complex parking signs, translate menus in a foreign language, or help identify unique plants. 

Local time zones are now displayed in chat. HD video calls on the app were improved, and new feature Snap Mail lets Snapchatters leave Snaps for their friends who don’t answer. 

And Bitmoji are getting new accessories, including Snap-yellow Crocs and, later on, bags from the company’s upcoming partnerships with Prada and Miu Miu. 

Yet More New Features 

Snapchat+ subscribers can now assign ringtones to each of their friends or group chats, so they know who is contacting them without having to look at their phone. 

The ability to replay their own Snap for up to five minutes after sending it is also coming for Snapchat+ subscribers. 

New Lyric Stickers helps users sing along when they add music to their Snaps. 

Finally, new episodes of Bitmoji Stories, comic-strip style stories for 3D avatars, are being released. 

Other Snapchat News 

  • Snap issued a statement in response to a lawsuit filed by New Mexico Attorney General Raúl Torrez, accusing the platform of failing to protect children from sextortion, sexual exploitation, and harm. 
  • A new slate of AI-powered features was added to AR authoring tool Lens Studio. 
  • Snap announced an expanded strategic partnership with Google Cloud to power gen AI experiences within My AI. 
  • Snapchat is testing a new introductory experience for teens 16 and 17 that will enable them to post content to a publicly viewable content page with appropriate protections in place. 
  • The platform introduced new safety tools and resources created specifically for educators. 
  • The fifth generation of Snap’s Spectacles AR glasses was unveiled, along with its new Snap OS operating system. 
  • Finally, Snap signed on to the European Union’s new AI Pact, aimed at regulating AI to ensure safety and fundamental rights protection for European citizens. 

Pinterest 

Updates to Collages 

Pinterest announced two new features for its Collages tool, which lets users save objects as cutouts and combine them as interactive collages. 

Collage remixing lets people use existing Collages as a creative starting point, as long as the original Collage creator set its sharing controls to permit such activity. 

Users can add their own personal spin to Collages by tapping Remix in the bottom right corner. The original collage and creator will be tagged at the bottom of remixes. 

And Collage sharing lets Pinterest users turn their collages into rich, dynamic videos that can be downloaded and shared on other social platforms. 

LinkedIn 

Linkedin Ads Updates 

The professional network introduced three new products for advertising on its platform. 

Brands can now sponsor member-authored newsletters through Thought Leader Ads, enabling them to promote rich, long-form content directly to their target audiences, amplifying high-quality, in-depth content from industry experts or their internal leaders. 

LinkedIn’s self-serve invoicing system was updated to allow advertisers to opt for monthly invoicing and link all relevant ad accounts to that payment method. Invoice settings such as purchase order numbers or recipients can be directly edited without the need to file a support ticket. 

Finally, the platform’s new qualified leads feature lets advertisers optimize their lead-generation campaigns for qualified leads by integrating their definition of a qualified lead from their customer-relationship-management platform. 

Other LinkedIn News 

  • LinkedIn shared updates to its user agreement and clarifications on some practices covered by its privacy policy. 
  • Lea Kissner joined LinkedIn as chief information security officer. The former Twitter CISO most recently held the same title at cloud security startup Lacework. 

X 

Blocked, But … 

When an X user blocks an account, the blocked account will now be able to see their public posts, but cannot engage with the user that blocked them. 

X owner Elon Musk said in a tweet, “High time this happened.” 

Blocked users have always had the ability to log out and then view public posts by users who blocked them, but this change makes the process even easier for them. 

In the Twitter days in 2013, the platform announced a similar move, updating its policy to allow blocked users to engage with, follow, and see content from accounts that had blocked them, but it reversed course after facing heat about the change. 

There’s Nothing Like X for the Holidays 

X shared data indicating that its platform is an effective tool for advertising during the holiday shopping season. 

According to the company, holiday shoppers on its platform are 32% more likely to try new products first, 24% more likely to share product recommendations with others, and 39% more likely to purchase advertised items than people not on X. 

X said it has seen a 20% year-over-year increase in its holiday audience and a 125% leap in holiday-related posts. 

The company claims that impressions on X rise by 20% from October to November, while mentions of last-minute shopping are up 49% year-over-year. 

More X News 

Reddit 

Do You Speak My Language? 

Reddit is extending its machine translation feature to 35 new countries, starting with Brazil and Spain. 

Germany, Italy, the Philippines, and countries throughout Latin America are up next, and the feature works across the Reddit app, desktop, and the mobile web. 

Redditors can translate posts and comments from a community’s original language to their Reddit set language. For example, someone in Spain who typically uses Reddit in Spanish can follow and contribute to French-language discussions. 

People can post and comment in their preferred language, which will be auto-translated into the community’s native language. 

Tumblr 

Tumblr + WordPress 

Automattic owns Tumblr. Automattic owns WordPress. And now, the two platforms are finally integrated. 

The company explained in a blog post, “We’re not talking about changing Tumblr. We’re not turning Tumblr into WordPress. That would defeat the purpose. We acquired Tumblr to benefit from its differences and strengths, not to water it down. We love Tumblr’s streamlined posting experience and its current product direction. We’re not changing that. We’re talking about running Tumblr’s backend on WordPress. You won’t even notice a difference from the outside.” 

Automattic also discussed the challenges involved in bringing the integration to the more than 500 million blogs on Tumblr. 

Discord 

Say Hi to DAVE 

Discord introduced DAVE, its protocol for audio and video end-to-end encryption (E2EE). 

The platform began migrating voice and video in DMs, group DMs, voice channels, and Go Live streams to E2EE, and users will be able to confirm when calls are end-to-end encrypted and perform verification of other members in those calls. 

Twitch 

Playing Fortnite 

Twitch introduced a new game on Fortnite, The Glitch, which enables brands to build playable zones using Unreal Editor for Fortnite and engage with gamers. 

The first two brands on board are Domino’s, which will reimagine a classic multiplayer combat experience, complete with a pizzeria where players can climb to the roof and eat to restore their health, and Peloton, which is opting for noncombative gameplay. 

Open Influence’s team stays on top of the latest trends and is here to help you maximize your creator campaigns. Open Influence is a leading global creator marketing agency dedicated to creating engaging campaigns.  

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