[FoodDive] How legacy CPG brands can crack the social-first marketing code
September 4, 2025
Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with
Tag: Influencers
[The Drum] Social Media for Drummies buyer’s guide: the roadmap to social success
August 14, 2025
If 2024 was about experimenting with new formats and testing the AI waters, 2025 is the year social media marketing grew up. One announcement in
[Digiday] Dentsu’s latest deal signals rising holdco interest in NIL creators
August 11, 2025
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage
[Paramark] As Contentious Campaigns Tempt Influencers, Smart Marketers Become Stewards of Authenticity
November 20, 2024
Key Points Influencers were heavily courted during the 2024 U.S. presidential election Prudent deal-facilitators like Open Influence closely monitored and educated their roster of content
[AdAge] 7 Influencer Marketing Trends to Watch in the Second Half of 2024
July 19, 2024
In the ever-evolving influencer marketing industry, it’s difficult to anticipate what trends will shape influencer campaigns and strategies even just a month from now, let alone
[AdAge] Cannes Takeaways for Creators—and What to Know for Next Year’s Festival
June 27, 2024
Up until a few weeks ago, the vast majority of the influencers who attended the Cannes Lions International Festival of Creativity had barely heard of the ad festival.
[Digiday] Why Influencer Agencies Are Drawing Attention at Cannes Lions
June 17, 2024
Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping
What Will the Next Year Bring for Brands, Influencers, and Platforms?
December 12, 2023
The prediction game is always a tough one to play. After all, who would have thought at this time in 2022 that 2023 would be
The Rise of the Granfluencers: Older Creators Are Making Their Presence Felt
October 25, 2023
The popular narrative is that social media is the domain of younger generations. Indeed, think tank Pew Research Center supports that theory, finding that most