(Download the 2026 report)
Stop Running Creator Marketing Like a Light Switch
Most brands are “in campaign” for 90 days out of the year. For the other 270, paid media starves and the creator narrative goes quiet. Every new launch resets the roster, the briefs, and the measurement, so audiences move on and hard-won insights expire. The brands pulling ahead are not running better one-offs. They are running programs that compound.
That’s why we created The Always-On Advantage: Why the Brands Winning in Creator Marketing Never Go Dark, a strategic playbook for marketing leaders trading campaign bursts for year-round creator programs.
Inside the playbook, you’ll discover:
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Why one-off campaigns break at three predictable points: no funnel logic, no measurement carryover, and content starvation.
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Where always-on wins across the 12-month operating model, the creator portfolio, and the content-to-paid-to-commerce flywheel.
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How Mazda and Metro by T-Mobile built compounding programs, delivering 342.2M+ impressions and 460+ assets on course for 2026.
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A four-step playbook to measure the program, not just the posts, using branded search lift and commerce attribution.
Download your copy now and learn how to add the plan, the portfolio, and the measurement layer that turns a series of campaigns into a sustained growth engine.