When people think about bold creative marketing, they think of brands in glamorous industries like beauty, fashion, or entertainment. The ads promoting a movie or the newest shoes in the market tend to be favored over ads about life insurance, healthcare, or financial investments. Historically, some business sectors have had a reputation for not being as “sexy” and are more tricky to market than others. The reality is that they have not been exploited to their full creative potential. But that has changed!
A successful marketing campaign starts with understanding your brand purpose, your buyer, and partnerships that can help: creators.
If you’re in a traditional industry that’s not as thrilling as movies or cars, marketing can be more tricky but not impossible.
Look at the comment section of these posts from “dull” industries with not-so-dull creator marketing campaigns.
Download this report to help you learn how companies in traditional industries can spice up their marketing with creators.
