Influencer Marketing During COVID-19 – Live Data Tracker
April 3, 2020
No industry is immune to the effects of COVID-19. Everything, not just marketing, feels a little upside down right now. We’re here to help make
Category: Strategy
Bloomberg Campaign Embraces Social Media Influencers – Thumbs Up or Down?
March 1, 2020
Former New York City Mayor Michael Bloomberg, currently in the running for the Democratic National Party candidacy, has been busy recruiting social media influencers to
Valentine’s Day 2020: Social Media Creators Show Us the Many Face of Love
February 13, 2020
Happy #ValentinesDay2020. It’s a busy time of year for marketers as businesses try to leverage this popular and beloved (pun intended) holiday to increase mindshare
The Most Talked About Influencer Marketing Topics at CES2020
January 13, 2020
Every January, technology enthusiasts from all over the world gather in Las Vegas, Nevada for the Consumer Electronic Show, a veritable mecca of electronics, gadgets,
2020 New Year’s Resolutions for Influencer Marketing (and Us)
December 30, 2019
Roughly 99 million Americans will make a financial resolution for 2020. That’s nothing to sneeze at! While the New Year’s Resolution has become something of
The Top Influencer Marketing Lessons from 2019
December 26, 2019
2019 was undoubtedly the biggest year for influencer marketing. Like, ever. Whether you’re talking about the hard numbers – average campaign spend, ROI, number of
Are You Optimizing Your Influencer Marketing Budget?
September 5, 2019
As influencer marketing solidifies itself as a dominant force in advertising, organizations have begun better tracking its scope and forecasting its future. Among a wealth
Open Talk: Global and Cross-Cultural Marketing
August 20, 2019
Thanks to digital technology, the boundaries between nations, cultures, & communities are rapidly eroding. But even in the global melting pot, brands must navigate our
