We have come to the end of the road of another year. This past year pushed all our buttons, challenged the whole world (showing us
Psychographics. If you are interested in social media as an industry (since you are reading this post, let’s presume you are), you must have heard
The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019,
There are over 500,000+ active influencers on Instagram alone. These social media influencers are responsible for over 4 million sponsored posts in 2019. With such
This year we have heard it all. From the United Nations call to creatives to help spread information during the initial stages of the COVID
In a 2013 Time article, Gen X author Joel Stein famously branded Millennials as the “Me Me Me generation” filled with “entitled narcissists who still
What Influencers Can Teach Us About Storytelling In The Digital Age Humans are storytellers at heart. Highly-social beings, we use stories to share our experiences
Understanding Gen Z: What Framed The Most Educated Generation To truly understand Gen Z, we must first understand the environment they grew up in. Gen
If there is one thing to agree on in 2020, it’s that nothing is business-as-usual. Case study: Instagram. The qualitative shift in content animating our
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