Labubus are the hot new accessory for purses and bags, but they’re just one example of the larger bag charm trend captivating Gen Z consumers. (TikTok)
New deals Gopuff, Truly and Poppi and Alix Earle: TikTok It girl Alix Earle’s “Alice in Wonderland”-themed Halloween party in Los Angeles was one of
Platforms such as Instagram and TikTok have created space for packaging to go viral for not-so-good reasons. But they also give brands a potentially powerful new tool for
Brand storytelling is essential when developing long-lasting customer connections. Express your brand’s journey and do it in a way that cultivates relationships. In return, customers
Emojis, memes, GIFs, and stickers have become a staple in the 21st century. You can boost engagement and authentically connect with your audience when you
Time isn’t running out for TikTok… The fear of missing out has persuaded billions of mobile users to check out the fastest growing mobile platform,
Who is she? Females born between 1997 and 2012 are being coined Generation Z. This analysis includes any woman ranging from 10 to 24 years
Social media influencers attract audiences that share similar passions and values. In addition to their ability to evoke interest and engagement, digital creators inspire action
Sustainability has reached a tipping point. Brands are starting to realize their bottom-line and brand growth depends on it, because environmental conscious consumers across the
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