New deals Gopuff, Truly and Poppi and Alix Earle: TikTok It girl Alix Earle’s “Alice in Wonderland”-themed Halloween party in Los Angeles was one of
There have been two major shifts in social media in recent years: The move from a social focus to content and the transition to commerce.
Social media influencers attract audiences that share similar passions and values. In addition to their ability to evoke interest and engagement, digital creators inspire action
Instagram influencer marketing recently announced its first home screen edit in years: the addition of a Shops tab. The goal of this addition is to
When you create and share something valuable, the Internet rewards you. If you can do it in under a minute and in an engaging way
Understanding Gen Z: What Framed The Most Educated Generation To truly understand Gen Z, we must first understand the environment they grew up in. Gen
The all-virtual conference program #SMWOne is in full swing, and Open Influence had an amazing opportunity to both present and attend this awesome event. Organized
This blog was adapted from our latest white paper, The Way Forward, which you can download here. The Way Forward We’re living in a vastly
*This blog presents findings from a recent study we conducted in late March. The full report will be available in PDF form on our website
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